We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.
Articles Tagged ‘beacons’
Coca-Cola is partnering with Dollar General for actionable in-store content through the soda brand’s beacon technology, while a Halloween-themed social campaign encourages consumer engagement.
NEW YORK – A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer’s online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots.
BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.
Xerox Corporation is joining the slew of companies leveraging hyperlocal, beacon-driven technology by introducing the Shop and Ride mobile application, which allows Hoboken, NJ commuters to receive relevant offers from 35 nearby merchants along their travel routes.
It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.
Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket’s Mobile to Mortar platform.
Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking into a store and for visiting a fitting room.
Shoppers who receive branded messages at the right time in the store are 7.5 times more likely to seek out the product off the shelf than those that do not.
With research showing that millennial and Gen X consumers consider banks’ applications when deciding where to do business, Citibank astutely launched a beacon pilot. Watch this video for the full analysis.