Articles Tagged ‘beacons’


Dreaming of a beacon-focused Christmas

November 8, 2016

We are rapidly approaching the most wonderful time of the year again. In preparation, marketers have been gearing up for the holiday shopping season — which comprises as much as 30 percent of retailers’ fiscal-year sales. And this year, the stakes are higher than ever.

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Coca-Cola and Dollar General partner for Halloween social campaign plus beacon integration

October 14, 2016

Coca-Cola is partnering with Dollar General for actionable in-store content through the soda brand’s beacon technology, while a Halloween-themed social campaign encourages consumer engagement.

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Chatbots, beacons are next steps in mcommerce: Home Depot exec

September 27, 2016

NEW YORK – A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer’s online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots.

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American Apparel blends AI, IoT with beacon-enabled digital displays

August 18, 2016

BOSTON – An executive from American Apparel at eTail East 2016 detailed how the brand is using an artificial intelligence and Internet of Things solution in which real-world displays interact with shoppers’ phones to start a purchase-enabled thread with a chatbot.

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Xerox rolls out beacon-driven local offers app for NJ commuters

August 11, 2016

Xerox Corporation is joining the slew of companies leveraging hyperlocal, beacon-driven technology by introducing the Shop and Ride mobile application, which allows Hoboken, NJ commuters to receive relevant offers from 35 nearby merchants along their travel routes.

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Mobile payments beyond NFC: The case for beacons

July 29, 2016

It is no secret that banks have concerns that tech giants such as Apple and Google are entering their sectors with mobile wallets and payment solutions.

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Hillshire Farms’ beacon campaign roasts purchase intent with 20x hike

July 28, 2016

Showcasing the sales potential for beacon-powered campaigns within supermarkets, Hillshire Farms recently upped purchase intent for its products by 20 times after capturing more than 194,000 engagements via beacon provider inMarket’s Mobile to Mortar platform.

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NY&Co rings up in-store traffic with wide-scale beacon deployment

July 27, 2016

Following a successful beta test, New York & Company said today that it is rolling out shopkick-enabled beacons to more than 170 of its locations, enabling consumers to earn loyalty points for walking into a store and for visiting a fitting room.

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How machine-to-machine technology works for retailers

July 11, 2016

Shoppers who receive branded messages at the right time in the store are 7.5 times more likely to seek out the product off the shelf than those that do not.

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Mobile commerce review: Beacons and banks blast off

May 16, 2016

With research showing that millennial and Gen X consumers consider banks’ applications when deciding where to do business, Citibank astutely launched a beacon pilot. Watch this video for the full analysis.

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