Bass Pro Shops is piloting the use of iPod touches in stores to reduce the amount of time customers spend waiting in line to make a purchase.

Applebee’s, American Eagle, AMC Theatres, Blockbuster, Bass Pro Shops and SpaFinder are driving revenue by offering Valentine’s Day digital gift cards that are redeemable via mobile.

Outdoor Retailer Bass Pro Shops is letting consumers pay for virtual gift cards via Facebook and deliver them directly to mobile phones.

Fifth Third Processing Solutions is offering mobile infrastructure, commerce and marketing company Transaction Wireless’s virtual gift card platform to its merchant partners.