Tribeca Film Festival is employing QR codes to let filmmakers reach more individual consumers and give festival attendees access to movie trailers and special videos from their mobile devices.

As more consumers are becoming accustomed to scanning mobile bar codes, it is important that retailers integrate them into their traditional marketing efforts such as print, direct mail, catalog and out-of-home.

UniversityTickets, a ticketing and box office software provider for colleges and universities, is giving its clients the option of offering mobile tickets for their events.

Top 10 Produce LLC has launched Locale, a strawberry brand that is traceable to the independent farm that grew the produce by scanning on-package bar codes using mobile devices.

Mobile bar code scanning applications have been used by 28 percent of smartphone owners, according to the third-quarter 2010 Smartphone Intelligence survey by Kantar Media’s Compete.

For the first time, the United States has become the largest country in terms of absolute number of mobile bar code scans, according to 3GVision.

The Austrian Postal Service has brought Christmas cheer to Austrian households by sending Advent calendars filled with exclusive prizes and promotions from brands accessible via mobile bar codes.

A recent poll by Scanbuy on Twitter and Facebook proves the influence that mobile bar codes are having for retail outlets trying to improve the customer shopping experience.

Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.

Mobility adds a powerful dimension to customer loyalty and couponing programs, especially if these initiatives can be integrated with mobile payments.