Lessons from the Mcommerce Summit: State of Mobile Commerce 2013
May 10, 2013How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.
How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.
NEW YORK – A Bank of America executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said marketers need to think beyond the tap-to-drive mobile payment adoption to get consumers to use their smartphones to pay for goods and services.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.
Banks, both large and small, now offer applications, SMS and other mobile services. However, as users get more comfortable using their devices, financial institutions must keeping looking forward and incorporating new technologies if they want to keep customers satisfied.
Bank of America continues to broaden its mobile strategy with plans to launch a mobile point-of-sale service for small businesses.
Bank of America is testing a mobile payments solution enabling users to pay for in-store purchases by scanning a QR code at the cash register using their phones.
Bank of America has rolled out the BankAmeriDeals program, which offers cardmembers cash back deals from a variety of retailers such as The Body Shop and Aeropostale.