While the five largest banks in the United States continue to race forward in mobile banking, including all offering pre-login account balance information, Bank of America has pulled far ahead in product research and cross-selling on mobile, according to a new report from Forrester Research.
Articles Tagged ‘Bank of America’
Bank of America saw the number of customers banking on mobile in the second quarter jump 15 percent from a year ago, following the introduction of application features aimed at driving convenience for users.
Nearly one in four people use mobile frequently to deposit checks in a bank, as mobile’s transformational impact continues to spread to personal finance, according to a new report from Bank of America.
Bank of America is innovating the mobile banking application with several new self-service features and easier accessibility to frequently used information.
NEW YORK – A Bank of America executive at the 2014 IAB Mobile Marketplace presented two successful examples of campaigns where the financial institution experimented with mobile engagement versus transactions to spur higher interaction rates.
Instead of solely focusing on money-management tools, Merrill Edge leverages the mobile photo in a new application designed to spur consumers to immediately start planning for their future.
Bank of America announced that the company has hit one million small business users after ranking No. 1 for small business online banking by Keynote Systems’ 2013 Small Business Scorecard.
How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.
NEW YORK – A Bank of America executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said marketers need to think beyond the tap-to-drive mobile payment adoption to get consumers to use their smartphones to pay for goods and services.
Mcommerce Summit 2013 New York May 2: Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline, ForresterApril 18, 2013
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2013 conference Thursday, May 2 with speakers from Walmart, Walgreens, Bank of America, Lancôme, Design Within Reach, Priceline and Forrester Research. Must-attend New York event for retailers and marketers.