Bank of America’s redesigned mobile application now includes Spanish language capabilities as well as the ability to redeem BankAmericard Cash Rewards for travel points or cash-back offers without leaving the app.
Articles Tagged ‘Bank of America’
While the five largest banks in the United States continue to race forward in mobile banking, including all offering pre-login account balance information, Bank of America has pulled far ahead in product research and cross-selling on mobile, according to a new report from Forrester Research.
Bank of America saw the number of customers banking on mobile in the second quarter jump 15 percent from a year ago, following the introduction of application features aimed at driving convenience for users.
Nearly one in four people use mobile frequently to deposit checks in a bank, as mobile’s transformational impact continues to spread to personal finance, according to a new report from Bank of America.
Bank of America is innovating the mobile banking application with several new self-service features and easier accessibility to frequently used information.
NEW YORK – A Bank of America executive at the 2014 IAB Mobile Marketplace presented two successful examples of campaigns where the financial institution experimented with mobile engagement versus transactions to spur higher interaction rates.
Instead of solely focusing on money-management tools, Merrill Edge leverages the mobile photo in a new application designed to spur consumers to immediately start planning for their future.
Bank of America announced that the company has hit one million small business users after ranking No. 1 for small business online banking by Keynote Systems’ 2013 Small Business Scorecard.
How do these successful companies know what kind of mobile messaging to serve up for top relevance and engagement? They measure it.
NEW YORK – A Bank of America executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said marketers need to think beyond the tap-to-drive mobile payment adoption to get consumers to use their smartphones to pay for goods and services.