Even with newcomers to the mobile payments space such as Apple Pay, carrier billing continues to have relevance, according to Bango, driven by blockbuster games such as Clash of Clans and bigger in-application purchases.
Articles Tagged ‘Bango’
With carriers ending support for premium SMS in mid-January, premium content providers and wireless carriers are exploring alternatives for monetizing mobile users, including direct carrier billing.
With more than 60 million mobile app users, Facebook could be looking to a new agreement with Bango to introduce carrier billing as a way to monetize mobile.
Opera Software ASA is providing users with mobile payments capabilities via a new agreement with Bango Inc.
Canadian carriers Rogers Wireless and Telus have integrated Bango Inc.’s mobile payment platform into BlackBerry App World to enable carrier billing for applications.
Bango forecasts that in-application charging in 2011 will grow more than 600 percent to account for close to 30 percent of all mobile application payments.
Bango Inc. plans to expand its mobile payments services in the United States and has hired Marc Saulino as head of business development to foster this initiative.
Mobile application developer weComm plans to integrate payment functionality into its development platform through a partnership with billing service Bango.
With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.
Charging for mobile application downloads is not the answer to declining ad revenues. The answer lies elsewhere.