Articles Tagged ‘Avenue’


Hidden Valley’s ‘Twist on Tonight’ campaign goes viral on social

July 10, 2014

Consumer packaged goods brand Hidden Valley’s recent rich media messaging campaign generated 230,000 branded impressions when users shared the multimedia content to Pinterest, Facebook and Twitter, although the brand only sent the content through a short code.

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Avenue enhances mobile efforts via RMM

November 29, 2012

Apparel retailer Avenue has launched a nationwide rich media messaging program that aims to drive both in-store and mobile sales.

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