8coupons is letting consumers browse from more than 500,000 local deals via an augmented reality-enabled iPhone application.

Camera phone sales will exceed 1 billion units worldwide for the first time in 2011, according to Strategy Analytics, which opens up many opportunities for marketers and retailers.

Valpak has teamed up with junaio to use the company’s augmented reality application to push geo-targeted coupons from nearby businesses.

French retailer Atol is using augmented reality to let consumers try on glasses and buy the ones they want via an application.

Retailer H&M has debuted a virtual fashion show featuring selections from its fall/winter collection within the GoldRun application as part of the ten-year anniversary celebrations for CondeNast’s Style.com.

DALLAS – Retailers should not formulate a separate strategy for mobile but rather focus on reaching consumers wherever they want to interact with their brand across all channels.

The integration of mobile technologies into food retailers’ in-store experiences can have an impact on purchase intent, according to a Latitude study.

Retail giant IKEA has taken its 2010 catalog mobile with the launch of an augmented reality application for Apple’s iPhone.

MGM Mirage launched five commerce-enabled iPhone applications to drive ticket sales as well as room and restaurant reservations at its various resorts.

Big in Japan Inc., the developers of ShopSavvy, are adding augmented reality and QR code support to the application in an effort to expand consumer use of 2D bar codes.