Macy’s is using augmented reality, QR codes, SMS and a mobile application to help consumers get amped up about its “Brasil: A Magical Journey” campaign.

Walmart customers can turn their in-store shopping experience into a scavenger hunt via a new augmented reality application featuring characters from Disney’s upcoming “The Avengers” film.

While consumers love augmented reality because of its futuristic promise to break down barriers between the physical and digital world, the technology has seen only limited use. Google can change all of that with its plans to introduce AR glasses.

U.S. Bank is piloting a new augmented reality app that enables users to easily find and access information about the closest U.S. Bank branch or ATM.

Domino’s Pizza is dipping its toes into augmented reality with a new campaign that brings its latest 555 pizza deal to life.

Outdoor apparel and accessories retailer REI is using an augmented reality application to let consumers win prizes and drive in-store traffic to its new New York location.

Clutter magazine has introduced an augmented reality scavenger hunt campaign that lets consumers compete against each other to win a variety of toys.

Amazon is continuing to grab its piece of the mobile pie by integrating augmented reality and search into an iPhone application.

British department store chain Debenhams recently used an augmented reality app to let users shop virtual pop-up stores at five landmarks around Britain.

LivingSocial is using an augmented reality app to present a series of scavenger hunts that let consumers compete for prizes.