Articles Tagged ‘augmented reality’


Elizabeth Arden evolves as augmented reality’s sales influence grows

February 4, 2016

Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.

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Mobile commerce week in review: Beacons and more beacons

January 25, 2016

Beacons were a big topic last week at two key events, the National Retail Federation’s annual conference and Mobile Marketer’s Mobile FirstLook: Strategy 2016. For the full analysis, watch this video.

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Sephora’s Virtual Artist brings augmented reality to large beauty audience

January 22, 2016

In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.

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Ardell helps quickly growing YouCam Makeup make leap to retail

January 19, 2016

Fabricated eyelash brand Ardell is bringing augmented reality beauty application YouCam Makeup into mobile retail following an install surge, providing users the ability to virtually test and purchase products.

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House of Fraser’s scannable windows deliver higher value app orders

December 21, 2015

British department store House of Fraser saw a 20 percent higher average value for application orders from shoppers who scanned the retailer’s shoppable windows on Black Friday compared to the average app order that day.

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Mobile Minutes: IPhone 6S demand slows; Amazon’s AR ambitions; Phone use and creditworthiness; Samsung’s new mobile chief

December 2, 2015

Today in mobile marketing – Apple Inc. cuts supply chain orders on slowing demand For iPhone 6S; Amazon working on augmented reality for the living room; Lending startups look at borrowers’ phone usage to assess creditworthiness; Samsung replaces chief of struggling mobile unit.

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House of Fraser unzips mobile sales via scan-to-shop catalogs

October 1, 2015

British department store chain House of Fraser is ramping up the mobile shopping experience by updating its iOS applications to include scan-to-explore features such as 3D product reviews, videos, music, shoppable lookbooks and recipes.

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Sally Hansen polishes mobile sales via ManiMatch app

September 22, 2015

Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.

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Tarte serves matches to mobile users’ favorite shades via augmented reality

August 27, 2015

Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.

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Residence Inn taps augmented reality-enabled social hours to fuel stays

June 8, 2015

Residence Inn by Marriott is driving interest in its social hour by enabling guests to use augmented reality application Blippar to scan beverage coasters with their smartphones to access suggested food and beer pairings and customizable selfies.

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