Articles Tagged ‘augmented reality’


Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go

September 23, 2016

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

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Can partnering with augmented reality apps boost in-store traffic?

September 6, 2016

In the wake of the wildly popular Pokémon Go application, retailers are brainstorming ways to integrate augmented reality features into their bricks-and-mortar stores to draw in millennial shoppers and add interactivity to shopping experiences – a feat that could be accomplished with the right partnerships.

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Orlando’s augmented reality app acts as mobile concierge for deal-seekers

August 29, 2016

The city of Orlando, FL, is the latest to roll out a new tourism-centric application that allows guests to purchase discount tickets to theme parks and leverage augmented reality to preview local attractions, highlighting mobile’s sales-driving potency for major travel destinations.

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YouCam Makeup blends horoscope with beauty, recommending looks based on signs

August 24, 2016

Elizabeth Arden, Ardell and Paul Mitchell are a few of the brands making their products visible on the YouCam Makeup application, which recently underwent a new upgrade to incorporate beauty looks into a daily horoscope.

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Sephora accelerates AR, AI sales tactics with new products, features

July 7, 2016

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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StubHub leaps into virtual reality-enabled commerce with new app feature

June 21, 2016

StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.

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Iman Cosmetics, Cover FX match users to products through selfies

June 16, 2016

Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector.

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Moosejaw hikes up mobile sales with VR-enabled shopping app

June 7, 2016

Sportswear retailer Moosejaw is taking advantage of VR commerce by rolling out a triple-threat virtual reality application, allowing consumers to experience a slew of outdoor activities, participate in mobile contests with shareable results and shop featured products.

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EBay taps mobile to introduce first-ever virtual reality department store

May 20, 2016

EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.

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Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles

April 21, 2016

Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.

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