Articles Tagged ‘augmented reality’


Walmart tweaks augmented reality app strategy with more social engagement

April 25, 2013

Walmart is once again leveraging mobile and augmented reality to supercharge its promotional efforts tied to the latest superhero blockbuster movie with its new Man of Steel Experience mobile application.


Chuck E. Cheese drives foot traffic to locations with interactive augmented reality app

March 27, 2013

Chuck E. Cheese has rolled out an augmented reality mobile application to drive traffic to its locations and interact with consumers in a new, innovative way.

Freya leverages augmented reality for in-store Valentine’s Day promotion

February 5, 2013

Lingerie brand Freya is leveraging augmented reality for an in-store promotion for Valentine’s Day giving customers a chance to win a trip for two to Paris.

Sport Chek leverages mobile to provide customized, interactive in-store experience

January 30, 2013

Canada’s sporting goods retailer Sport Chek has made mobile a key part of a new retail lab that leverages digital technology to enhance the shopping experience.

Augmented reality augments shopping via print catalogs

January 2, 2013

While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality.

Retailers slow to adopt up-and-coming mobile experiences: report

December 6, 2012

While leading retailers are doing a good job of embracing basic mobile offerings, far fewer offer up-and-coming in-store mobile experiences such as mobile payments and augmented reality, according to new study from Acquity Group.

Georg Jensen marries augmented reality, animation in mobile app – Luxury Daily

November 13, 2012

Luxury Daily today – Georg Jensen marries augmented reality, animation in mobile app; Michael Kors targets early holiday shoppers via email gift guides.

Walmart exec: Augmented reality provides unique social interactions

October 31, 2012

While augmented reality provides an opportunity to create unique and entertaining engagement experiences, few marketers are leveraging it in any significant way. One exception is Walmart, which has run two large-scale AR promotions this year, with more likely to come.

The future of luxury brand augmented reality: Wow to utility – Luxury Daily

October 31, 2012

Luxury Daily today – The future of luxury brand augmented reality: Wow to utility; Luxury retailers transform Twitter to post-storm customer care hub.

Walmart embraces augmented reality to enhance in-store shopping

September 25, 2012

Walmart continues to show its commitment to augmented reality as a way to enhance the in-store shopping experience with the release of a new augmented reality application.