Walmart is once again leveraging mobile and augmented reality to supercharge its promotional efforts tied to the latest superhero blockbuster movie with its new Man of Steel Experience mobile application.
Chuck E. Cheese has rolled out an augmented reality mobile application to drive traffic to its locations and interact with consumers in a new, innovative way.
Lingerie brand Freya is leveraging augmented reality for an in-store promotion for Valentine’s Day giving customers a chance to win a trip for two to Paris.
Canada’s sporting goods retailer Sport Chek has made mobile a key part of a new retail lab that leverages digital technology to enhance the shopping experience.
While it is increasingly common to find QR codes in print catalogs, the next phase in mobilizing print to enhance cross-channel experiences could be augmented reality.
While leading retailers are doing a good job of embracing basic mobile offerings, far fewer offer up-and-coming in-store mobile experiences such as mobile payments and augmented reality, according to new study from Acquity Group.
Luxury Daily today – Georg Jensen marries augmented reality, animation in mobile app; Michael Kors targets early holiday shoppers via email gift guides.
While augmented reality provides an opportunity to create unique and entertaining engagement experiences, few marketers are leveraging it in any significant way. One exception is Walmart, which has run two large-scale AR promotions this year, with more likely to come.
Luxury Daily today – The future of luxury brand augmented reality: Wow to utility; Luxury retailers transform Twitter to post-storm customer care hub.
Walmart continues to show its commitment to augmented reality as a way to enhance the in-store shopping experience with the release of a new augmented reality application.
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May 24, 2013