Articles Tagged ‘augmented reality’


10 ways how augmented reality can help retailers

January 29, 2014

Examples of how retailers can better engage with customers and prospects via augmented reality.

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Denny’s boosts QR code, augmented reality strategy with social campaign

November 7, 2013

Restaurant chain Denny’s is continuing to rely on augmented reality and QR codes with Warner Bros. movie “The Hobbit” this holiday season with a campaign that integrates social media.

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Valpak integrates augmented reality for easier coupon discovery

October 18, 2013

Valpak has made it easier for consumers to find coupons for nearby restaurants and services with its new augmented reality feature in its mobile application.

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Bobbi Brown rolls out first commerce-enabled augmented reality campaign

October 15, 2013

Estée Lauder’s Bobbi Brown Cosmetics is leveraging augmented reality with an interactive print-to-mobile campaign that lets users browse and shop beauty looks.

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Lighthouz Furniture mobilizes home décor via augmented reality

September 30, 2013

Lighthouz Furniture has rolled out a mobile application that leverages augmented reality to show consumers how products fit in a consumer’s home.

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Spar app mixes augmented reality, live video to support promotion

September 20, 2013

International retail chain Spar has launched an augmented reality application in Hungary enabling children to record their own movie using 3D animated animals inserted into live camera images.

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Marketers get a grip on iPad apps with improved design – Mobile Marketer

September 20, 2013

Mobile Marketer today – Marketers get a grip on iPad apps with improved design; McDonald’s, NFL offer exclusive game content via mobile promotion; Stella Artois customizes mobile bar guide app based on user mood.

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How mobile image recognition enhances in-store shopping

September 9, 2013

Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores.

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Omni Hotels & Resorts brings print ads to life via augmented reality

July 11, 2013

Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy meeting planners.

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L’Occitane brings shopping experience to life with augmented reality catalog

June 10, 2013

Cosmetics retailer L’Occitane en Provence has updated its mobile application to let consumers point their smartphone to the company’s catalog and get additional content about products and add them to a shopping list.

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