Articles Tagged ‘augmented reality’


YouCam Makeup blends horoscope with beauty, recommending looks based on signs

August 24, 2016

Elizabeth Arden, Ardell and Paul Mitchell are a few of the brands making their products visible on the YouCam Makeup application, which recently underwent a new upgrade to incorporate beauty looks into a daily horoscope.

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Sephora accelerates AR, AI sales tactics with new products, features

July 7, 2016

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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StubHub leaps into virtual reality-enabled commerce with new app feature

June 21, 2016

StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.

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Iman Cosmetics, Cover FX match users to products through selfies

June 16, 2016

Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector.

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Moosejaw hikes up mobile sales with VR-enabled shopping app

June 7, 2016

Sportswear retailer Moosejaw is taking advantage of VR commerce by rolling out a triple-threat virtual reality application, allowing consumers to experience a slew of outdoor activities, participate in mobile contests with shareable results and shop featured products.

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EBay taps mobile to introduce first-ever virtual reality department store

May 20, 2016

EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.

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Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles

April 21, 2016

Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.

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Sephora boosts augmented reality shopping with real-time facial recognition

April 1, 2016

Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.

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James Allen sees 466pc mobile sales increase with standalone site

March 9, 2016

Engagement ring retailer James Allen saw a surge of mobile sales after overhauling its site to provide a bevy of smartphone-friendly features, such as 360-degree product views and an augmented reality experience.

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Cargo Cosmetics brings augmented reality product trial to mobile browsers

March 8, 2016

Cargo Cosmetics is enabling beauty enthusiasts to virtually try on makeup by implementing FaceCake Marketing Technologies’ augmented reality platform into its mobile and desktop browsers, eliminating the need to download yet another standalone application.

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