Articles Tagged ‘augmented reality’


EBay taps mobile to introduce first-ever virtual reality department store

May 20, 2016

EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Ad blocking grows; Android’s EU problem; Augmented reality; Apple settles

April 21, 2016

Today in mobile marketing – Ad blocking set for sharp rise towards epidemic; EU: Google abused mobile app market with Android; Peter Jackson: Augmented reality will be bigger than mobile; Apple to pay $24.9 million to settle Siri patent lawsuit.

Share on FacebookShare on LinkedInShare on Twitter

Sephora boosts augmented reality shopping with real-time facial recognition

April 1, 2016

Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.

Share on FacebookShare on LinkedInShare on Twitter

James Allen sees 466pc mobile sales increase with standalone site

March 9, 2016

Engagement ring retailer James Allen saw a surge of mobile sales after overhauling its site to provide a bevy of smartphone-friendly features, such as 360-degree product views and an augmented reality experience.

Share on FacebookShare on LinkedInShare on Twitter

Cargo Cosmetics brings augmented reality product trial to mobile browsers

March 8, 2016

Cargo Cosmetics is enabling beauty enthusiasts to virtually try on makeup by implementing FaceCake Marketing Technologies’ augmented reality platform into its mobile and desktop browsers, eliminating the need to download yet another standalone application.

Share on FacebookShare on LinkedInShare on Twitter

Elizabeth Arden evolves as augmented reality’s sales influence grows

February 4, 2016

Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.

Share on FacebookShare on LinkedInShare on Twitter

Mobile commerce week in review: Beacons and more beacons

January 25, 2016

Beacons were a big topic last week at two key events, the National Retail Federation’s annual conference and Mobile Marketer’s Mobile FirstLook: Strategy 2016. For the full analysis, watch this video.

Share on FacebookShare on LinkedInShare on Twitter

Sephora’s Virtual Artist brings augmented reality to large beauty audience

January 22, 2016

In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.

Share on FacebookShare on LinkedInShare on Twitter

Ardell helps quickly growing YouCam Makeup make leap to retail

January 19, 2016

Fabricated eyelash brand Ardell is bringing augmented reality beauty application YouCam Makeup into mobile retail following an install surge, providing users the ability to virtually test and purchase products.

Share on FacebookShare on LinkedInShare on Twitter

House of Fraser’s scannable windows deliver higher value app orders

December 21, 2015

British department store House of Fraser saw a 20 percent higher average value for application orders from shoppers who scanned the retailer’s shoppable windows on Black Friday compared to the average app order that day.

Share on FacebookShare on LinkedInShare on Twitter