Domino’s Pizza is dipping its toes into augmented reality with a new campaign that brings its latest 555 pizza deal to life.

Outdoor apparel and accessories retailer REI is using an augmented reality application to let consumers win prizes and drive in-store traffic to its new New York location.

Clutter magazine has introduced an augmented reality scavenger hunt campaign that lets consumers compete against each other to win a variety of toys.

Amazon is continuing to grab its piece of the mobile pie by integrating augmented reality and search into an iPhone application.

British department store chain Debenhams recently used an augmented reality app to let users shop virtual pop-up stores at five landmarks around Britain.

LivingSocial is using an augmented reality app to present a series of scavenger hunts that let consumers compete for prizes.

8coupons is letting consumers browse from more than 500,000 local deals via an augmented reality-enabled iPhone application.

Camera phone sales will exceed 1 billion units worldwide for the first time in 2011, according to Strategy Analytics, which opens up many opportunities for marketers and retailers.

Valpak has teamed up with junaio to use the company’s augmented reality application to push geo-targeted coupons from nearby businesses.

French retailer Atol is using augmented reality to let consumers try on glasses and buy the ones they want via an application.