Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.
Articles Tagged ‘augmented reality’
Residence Inn by Marriott is driving interest in its social hour by enabling guests to use augmented reality application Blippar to scan beverage coasters with their smartphones to access suggested food and beer pairings and customizable selfies.
Bed Bath and Beyond is taking its wedding registry to the next level via a new print-to-digital tool that easily adds an item from a catalog by holding a smartphone over the page and tapping a hot spot.
Historically, augmented reality’s utilitarian use case in banking disappeared once consumers reached a branch, but Westpac New Zealand has extended the technology to support account management within its mobile app.
IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.
IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer.
Office Depot is revisiting the enhanced experience granted by augmented reality with a new back-to-school promotion that integrates bricks-and-mortar stores with an omnichannel shopping experience that taps the growing, loyal fan base of rock band R5.
Decking building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.
Walgreens is piloting Google’s new virtual indoor mapping technology that delivers personalized and discoverable rewards to shoppers using augmented reality for a bricks-and-clicks experience.
Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.