Examples of how retailers can better engage with customers and prospects via augmented reality.
Articles Tagged ‘augmented reality’
Restaurant chain Denny’s is continuing to rely on augmented reality and QR codes with Warner Bros. movie “The Hobbit” this holiday season with a campaign that integrates social media.
Valpak has made it easier for consumers to find coupons for nearby restaurants and services with its new augmented reality feature in its mobile application.
Estée Lauder’s Bobbi Brown Cosmetics is leveraging augmented reality with an interactive print-to-mobile campaign that lets users browse and shop beauty looks.
Lighthouz Furniture has rolled out a mobile application that leverages augmented reality to show consumers how products fit in a consumer’s home.
International retail chain Spar has launched an augmented reality application in Hungary enabling children to record their own movie using 3D animated animals inserted into live camera images.
Mobile Marketer today – Marketers get a grip on iPad apps with improved design; McDonald’s, NFL offer exclusive game content via mobile promotion; Stella Artois customizes mobile bar guide app based on user mood.
Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores.
Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy meeting planners.
Cosmetics retailer L’Occitane en Provence has updated its mobile application to let consumers point their smartphone to the company’s catalog and get additional content about products and add them to a shopping list.