Articles Tagged ‘augmented reality’


Tarte serves matches to mobile users’ favorite shades via augmented reality

August 27, 2015

Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.

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Residence Inn taps augmented reality-enabled social hours to fuel stays

June 8, 2015

Residence Inn by Marriott is driving interest in its social hour by enabling guests to use augmented reality application Blippar to scan beverage coasters with their smartphones to access suggested food and beer pairings and customizable selfies.

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Bed Bath and Beyond marries wedding registry with augmented reality

April 13, 2015

Bed Bath and Beyond is taking its wedding registry to the next level via a new print-to-digital tool that easily adds an item from a catalog by holding a smartphone over the page and tapping a hot spot.

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Westpac integrates augmented reality into bank account management

August 6, 2014

Historically, augmented reality’s utilitarian use case in banking disappeared once consumers reached a branch, but Westpac New Zealand has extended the technology to support account management within its mobile app.

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IKEA blends ease-of-use with high functionality for mobile

August 1, 2014

IKEA strives to make its mobile experience as accessible to as many people as possible by focusing on ease-of-use, while at the same time layering on media-rich functionality that enhances the experience for shoppers and leverages native device functions.

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IKEA creates omnichannel shopping experience from favorited items in app

July 29, 2014

IKEA is embracing omnichannel shopping with new mobile functionality that allows users of its mobile catalog application to save their favorite items as a shopping list to be used on the Web site or in-store, and also allows for the creation of shopping lists compiled from multiple publications from the home-furnishings retailer.

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Office Depot supplies augmented reality experience to increase basket size

July 24, 2014

Office Depot is revisiting the enhanced experience granted by augmented reality with a new back-to-school promotion that integrates bricks-and-mortar stores with an omnichannel shopping experience that taps the growing, loyal fan base of rock band R5.

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Azek builds 3D iPad app for immersive decking shopping

July 22, 2014

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.

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Walgreens pilots Google’s Project Tango for ubiquitous augmented reality experiences

June 27, 2014

Walgreens is piloting Google’s new virtual indoor mapping technology that delivers personalized and discoverable rewards to shoppers using augmented reality for a bricks-and-clicks experience.

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Lowe’s strives for competitive advantage with life-size augmented reality experience

June 13, 2014

Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.

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