Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
Articles Tagged ‘augmented reality’
StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.
Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector.
Sportswear retailer Moosejaw is taking advantage of VR commerce by rolling out a triple-threat virtual reality application, allowing consumers to experience a slew of outdoor activities, participate in mobile contests with shareable results and shop featured products.
EBay Australia is teaming up with retail brand Myer to bring a forward-thinking way of shopping to consumers in the form of a virtual reality department store, enabling consumers to use a special viewer to inspect products before completing their purchase via the eBay application.
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Sephora is bringing live 3D facial recognition to the existing Virtual Artist feature on its application and Web site, a move expected to boost conversion rates through more accurate facial tracking and rendering.
Engagement ring retailer James Allen saw a surge of mobile sales after overhauling its site to provide a bevy of smartphone-friendly features, such as 360-degree product views and an augmented reality experience.
Cargo Cosmetics is enabling beauty enthusiasts to virtually try on makeup by implementing FaceCake Marketing Technologies’ augmented reality platform into its mobile and desktop browsers, eliminating the need to download yet another standalone application.
Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.