Articles Tagged ‘augmented reality’


Azek builds 3D iPad app for immersive decking shopping

July 22, 2014

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.

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Walgreens pilots Google’s Project Tango for ubiquitous augmented reality experiences

June 27, 2014

Walgreens is piloting Google’s new virtual indoor mapping technology that delivers personalized and discoverable rewards to shoppers using augmented reality for a bricks-and-clicks experience.

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Lowe’s strives for competitive advantage with life-size augmented reality experience

June 13, 2014

Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.

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Sephora augmented reality mirror reflects sales potential of digital sampling

June 2, 2014

Sephora hopes to transform how women shop for cosmetics with a new 3D augmented reality mirror that simulates the application of makeup on a user’s face photo-realistically in real-time.

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10 ways how augmented reality can help retailers

January 29, 2014

Examples of how retailers can better engage with customers and prospects via augmented reality.

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Denny’s boosts QR code, augmented reality strategy with social campaign

November 7, 2013

Restaurant chain Denny’s is continuing to rely on augmented reality and QR codes with Warner Bros. movie “The Hobbit” this holiday season with a campaign that integrates social media.

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Valpak integrates augmented reality for easier coupon discovery

October 18, 2013

Valpak has made it easier for consumers to find coupons for nearby restaurants and services with its new augmented reality feature in its mobile application.

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Bobbi Brown rolls out first commerce-enabled augmented reality campaign

October 15, 2013

Estée Lauder’s Bobbi Brown Cosmetics is leveraging augmented reality with an interactive print-to-mobile campaign that lets users browse and shop beauty looks.

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Lighthouz Furniture mobilizes home décor via augmented reality

September 30, 2013

Lighthouz Furniture has rolled out a mobile application that leverages augmented reality to show consumers how products fit in a consumer’s home.

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Spar app mixes augmented reality, live video to support promotion

September 20, 2013

International retail chain Spar has launched an augmented reality application in Hungary enabling children to record their own movie using 3D animated animals inserted into live camera images.

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