Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.
Articles Tagged ‘augmented reality’
Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.
Ardell, a supplier of eyelashes and eyebrow beauty products, is bringing eight Halloween-inspired looks to the augmented reality application YouCam Makeup.
With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.
In the wake of the wildly popular Pokémon Go application, retailers are brainstorming ways to integrate augmented reality features into their bricks-and-mortar stores to draw in millennial shoppers and add interactivity to shopping experiences – a feat that could be accomplished with the right partnerships.
The city of Orlando, FL, is the latest to roll out a new tourism-centric application that allows guests to purchase discount tickets to theme parks and leverage augmented reality to preview local attractions, highlighting mobile’s sales-driving potency for major travel destinations.
Elizabeth Arden, Ardell and Paul Mitchell are a few of the brands making their products visible on the YouCam Makeup application, which recently underwent a new upgrade to incorporate beauty looks into a daily horoscope.
Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.
Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector.