Elizabeth Arden is partnering with beauty application YouCam in the classic beauty brand’s latest push to evolve with the times.
Articles Tagged ‘augmented reality’
Beacons were a big topic last week at two key events, the National Retail Federation’s annual conference and Mobile Marketer’s Mobile FirstLook: Strategy 2016. For the full analysis, watch this video.
In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on different lip shades.
Fabricated eyelash brand Ardell is bringing augmented reality beauty application YouCam Makeup into mobile retail following an install surge, providing users the ability to virtually test and purchase products.
British department store House of Fraser saw a 20 percent higher average value for application orders from shoppers who scanned the retailer’s shoppable windows on Black Friday compared to the average app order that day.
Mobile Minutes: IPhone 6S demand slows; Amazon’s AR ambitions; Phone use and creditworthiness; Samsung’s new mobile chiefDecember 2, 2015
Today in mobile marketing – Apple Inc. cuts supply chain orders on slowing demand For iPhone 6S; Amazon working on augmented reality for the living room; Lending startups look at borrowers’ phone usage to assess creditworthiness; Samsung replaces chief of struggling mobile unit.
British department store chain House of Fraser is ramping up the mobile shopping experience by updating its iOS applications to include scan-to-explore features such as 3D product reviews, videos, music, shoppable lookbooks and recipes.
Sally Hansen is aiming to ramp up mobile sales by introducing the ManiMatch application, which allows beauty enthusiasts to use a scanning feature to try on more than 200 nail polish shades before receiving personalized color suggestions and the option to purchase their favorites.
Cruelty-free cosmetics manufacturer Tarte is the latest beauty brand to integrate with augmented reality for retail, enabling fans to scan items of a particular shade and receive shoppable product suggestions in that color.
Residence Inn by Marriott is driving interest in its social hour by enabling guests to use augmented reality application Blippar to scan beverage coasters with their smartphones to access suggested food and beer pairings and customizable selfies.