Articles Tagged ‘augmented reality’


Pokémon Go and the future of mixed reality

November 21, 2016

Pokémon Go, a free-to-play, location-based augmented reality game developed by Niantic, has been driving a lot of hype. Some claim it is the hottest mobile game ever and peg it as the next tech trend, whereas others argue it is declining in popularity, losing millions of players weekly.

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Clairol eases hair-dye customers’ worries by letting them test colors

November 15, 2016

Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.

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Ardell and YouCam Makeup offer augmented reality Halloween looks

October 7, 2016

Ardell, a supplier of eyelashes and eyebrow beauty products, is bringing eight Halloween-inspired looks to the augmented reality application YouCam Makeup.

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Augmented reality ushers new era of targeting advertising. Thank you, Pokémon Go

September 23, 2016

With augmented reality applications, and the newfound willingness for users to allow themselves to be augmented, we are entering a new era in targeted advertising.

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Can partnering with augmented reality apps boost in-store traffic?

September 6, 2016

In the wake of the wildly popular Pokémon Go application, retailers are brainstorming ways to integrate augmented reality features into their bricks-and-mortar stores to draw in millennial shoppers and add interactivity to shopping experiences – a feat that could be accomplished with the right partnerships.

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Orlando’s augmented reality app acts as mobile concierge for deal-seekers

August 29, 2016

The city of Orlando, FL, is the latest to roll out a new tourism-centric application that allows guests to purchase discount tickets to theme parks and leverage augmented reality to preview local attractions, highlighting mobile’s sales-driving potency for major travel destinations.

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YouCam Makeup blends horoscope with beauty, recommending looks based on signs

August 24, 2016

Elizabeth Arden, Ardell and Paul Mitchell are a few of the brands making their products visible on the YouCam Makeup application, which recently underwent a new upgrade to incorporate beauty looks into a daily horoscope.

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Sephora accelerates AR, AI sales tactics with new products, features

July 7, 2016

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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StubHub leaps into virtual reality-enabled commerce with new app feature

June 21, 2016

StubHub is continuing to simplify ticket-buying experiences by enabling application users to slide their smartphone into a pair of virtual reality goggles to receive a better view of a potential seat in a stadium or concert hall.

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Iman Cosmetics, Cover FX match users to products through selfies

June 16, 2016

Jay Manuel Beauty, Iman Cosmetics and Cover FX are among the brands leveraging a mobile application to match products to consumers based on skin tone with an experience that feels natural through the use of selfies and underscores the importance of personalization in the beauty sector.

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