Armani Exchange is gearing up for Saturday’s launch of Apple’s iPad, with a device-optimized version of its site and content tailored specifically for iPad users.

An Armani Exchange executive discussed the retailer’s strategy of using mobile as a channel for marketing and merchandising activities intended to drive cross-channel sales.

Global fashion brand A|X Armani Exchange has upgraded its mobile commerce Web site to bring more immediate service and style to on-the-go customers.

Luxury apparel retailer A|X Armani Exchange has created a mobile shopping experience that engages its growing population of mobile customers.