Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales.

CauseWorld, the first mobile application to let consumers do good just by walking into a store and “checking in” via their handset, has added new bar code scanning technology.

SAN FRANCISCO - Executives from Wet Seal, Netbiscuits, Zumobi and Digby detailed the steps to create user-friendly sites and apps that enable viewing of ads, searching, shopping and transacting.

Online marketplace eBay Inc. has further expanded its portfolio of mobile commerce properties with the launch of an application for devices based on Google’s Android operating system.

Cornell-Mayo Associates has launched the Omniexpress, a new point-of-sale mobile service version of the Omnistore that is being used at retailers nationwide.

Expense management company Certify LLC’s Certify Wallet Mobile has risen to the Top 10 iPhone finance application downloads with more than 10,000 people signing up to try the application.

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.

Alice.com, a consumer packaged goods online retailer, has launched an iPhone application to provide a more convenient experience to its consumers.

Mobiata and Farelogix have partnered to let airlines market and sell products and services to on-the-go consumers to address buying behavior and demand.

Mobile banking and payment service provider ClairMail Inc. has extended its clients’ mobile Web experience to Android and BlackBerry devices.