A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media.
Articles Tagged ‘apps’
We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.
The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.
Domino’s is furthering its image as a driver in mobile ordering with the addition of the Apple Watch to the bevy of channels where customers can pay for and order products.
A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.
Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.
Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.
Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.
Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”