Articles Tagged ‘apps’


5 factors to consider when building an app

April 26, 2013

Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.


Merits of the rewards-based advertising model

April 18, 2013

Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.

Cutting through the noise in today’s saturated app market

April 12, 2013

With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.

Biology and the Off-Balance Sheet Showroom

March 18, 2013

Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.

California attorney general regulates mobile marketing privacy standards

March 7, 2013

Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.

Luxury hoteliers’ mobile apps become adolescents

February 20, 2013

Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.

Key factors to consider in mobile strategy goals

February 13, 2013

As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.

Finding what works in mobile marketing

January 14, 2013

Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.

With mobile, brands should reengineer thinking around customer experiences

November 1, 2012

According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.

Launching a consumer mobile service by thinking outside the app

October 19, 2012

A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.