Articles Tagged ‘apps’


5 successful apps and their monetization strategies

January 12, 2017

Marketing consultants strongly advise brands that apps are a sure-shot way of improving consumer engagement. However, what many of them forget to mention is that just getting an app out is not enough.

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Porter magazine spurs shoppable conversions in app offer

January 3, 2017

Online retailer Net-A-Porter’s Porter magazine is encouraging downloads of its digital edition to kick off 2017.

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Williams-Sonoma touts an upper class image with new social campaign

December 29, 2016

Cookware retailer Williams-Sonoma is hoping to embody a high-class image for its products and overall brand image in a new social media campaign that could land a customer in London.

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How retailers can get the most out of Apple’s iMessage update

December 21, 2016

The updated iMessage platform opens up a wide variety of opportunity for retailers looking to boost engagement with their apps.

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Mobile travel is not ready for take-off

December 16, 2016

Behind many of the travel apps’ problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.

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Reach the unreachable with browser push notifications and emails

December 6, 2016

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

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3 ways an app can drive in-store traffic

December 6, 2016

Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

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How retailers can close the mcommerce gap

December 5, 2016

Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.

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App marketing tips for this holiday season

November 30, 2016

The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.

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Last minute: 3 in-app marketing strategies before Black Friday

November 18, 2016

So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.

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