WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.
Articles Tagged ‘apps’
I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.
Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.
TravelCenters of America aims to ease the journey for professional drivers with an update of its mobile application that permits booking of advance maintenance and repair appointments and estimates the number of available parking spaces at its travel centers at a given time.
Allianz Worldwide Care is streamlining the medical-claims submission process with a mobile application on which members can submit medical claims and access policy documents.
Mobile-application users become more frequent visitors to a dealership’s service department after they download the app, according to a study by automotive-marketing company DMEautomotive.
QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy newly purchased items.
Pepco Holdings, an energy company serving 2 million customers in the United States Mid-Atlantic region, has a new mobile application that allows customers to view and pay bills, enroll in paperless billing, access energy-use information and report streetlight problems.
When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?
According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.