Articles Tagged ‘apps’


TravelCenters of America saves truckers time with repair-request app

August 22, 2014

TravelCenters of America aims to ease the journey for professional drivers with an update of its mobile application that permits booking of advance maintenance and repair appointments and estimates the number of available parking spaces at its travel centers at a given time.

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Allianz streamlines medical-claims submissions with new app

August 21, 2014

Allianz Worldwide Care is streamlining the medical-claims submission process with a mobile application on which members can submit medical claims and access policy documents.

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App users visit dealer service departments more often: study

August 20, 2014

Mobile-application users become more frequent visitors to a dealership’s service department after they download the app, according to a study by automotive-marketing company DMEautomotive.

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QVC engages consumers post-sale with follow-up videos in email

August 19, 2014

QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy newly purchased items.

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Pepco app empowers Mid-Atlantic energy customers with paperless billing

August 19, 2014

Pepco Holdings, an energy company serving 2 million customers in the United States Mid-Atlantic region, has a new mobile application that allows customers to view and pay bills, enroll in paperless billing, access energy-use information and report streetlight problems.

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Information overload: The psychology of being connected 24/7

August 6, 2014

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

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Major retailers are missing out on mobile revenue

May 23, 2014

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

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Go ahead, admit it: these new PC sites suck

April 11, 2014

In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.

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Mobile ad revenue share report requires native response

April 9, 2014

The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.

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How messaging apps can monetize their platforms

March 20, 2014

As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.

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