Articles Tagged ‘apps’


Quantifying effective mobile user experiences

April 25, 2016

A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media.

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Forgetting user engagement during app development leads to failure

April 12, 2016

We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?

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Moving from passive to interactive viewership with apps

April 4, 2016

Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.

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Using app data to improve the customer experience

March 9, 2016

The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.

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Domino’s expands Apple Watch app capability to ordering

February 18, 2016

Domino’s is furthering its image as a driver in mobile ordering with the addition of the Apple Watch to the bevy of channels where customers can pay for and order products.

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Do consumers always know what they want to buy?

February 10, 2016

A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.

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User acquisition via social platforms

February 1, 2016

Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.

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9 tips for designing smart watch apps

January 21, 2016

Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.

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Android’s great untapped marketing potential

January 20, 2016

Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.

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Should SMS be taken more seriously for mobile app engagement?

November 24, 2015

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

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