5 factors to consider when building an app
April 26, 2013Despite the proliferation, mobile remains a complex universe, with many options and factors for decision-makers who are considering initiatives.
Articles Tagged ‘apps’
Merits of the rewards-based advertising model
April 18, 2013Consumers fundamentally do not like to be marketed to in intrusive ways, and often advertising makes us think of our insecurities rather than celebrating what makes us special.
Cutting through the noise in today’s saturated app market
April 12, 2013With more than 1.5 million applications in the Apple and Android app stores, the mobile app market has become an overwhelming space for those who want to develop and market new apps.
Biology and the Off-Balance Sheet Showroom
March 18, 2013Biology and the “Off-Balance Sheet Showroom:” these two topics may seem entirely unrelated, but actually there is a close parallel in the mobile marketing market segment.
California attorney general regulates mobile marketing privacy standards
March 7, 2013Mobile marketers need to pay close attention to the directives on privacy protection issued by California Attorney General Kamala D. Harris.
Luxury hoteliers’ mobile apps become adolescents
February 20, 2013Luxury hoteliers are cautiously moving into the mobile application space and the results are widely divergent. They have taken their baby steps but are in an adolescent phase, lacking a mature offering.
Key factors to consider in mobile strategy goals
February 13, 2013As you assemble the goals for your mobile strategy, be sure to map them back to your digital strategy within a mobile context.
Finding what works in mobile marketing
January 14, 2013Rapid growth in mobile marketing has encouraged entrepreneurs and innovators to enter this exciting world. However, finding your niche in this lucrative arena can be challenging.
With mobile, brands should reengineer thinking around customer experiences
November 1, 2012According to Pew Research, 88 percent of U.S. adults have a mobile phone and 18 percent have a tablet computer. This has a significant impact on how marketers interact with their audiences.
Launching a consumer mobile service by thinking outside the app
October 19, 2012A consumer mobile service needs to be accessible by as many types of phones as possible to reach the maximum number of potential customers.
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