In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.
Articles Tagged ‘apps’
The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.
As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.
Retailers should apply technology that makes it as easy to manage mobile applications as it is to manage today’s Web sites.
Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.
The pressure to create stripped-down mobile versions of ecommerce sites is unrelenting. The logic goes that the site or application is easier to load with less imagery and better to navigate with fewer calls to action. But that misses the point about mobile commerce.
It is clear from the current holiday season that retailers are enthusiastically using mobile applications to push promotions at consumers, but experts advise against overpacking an app with promotions and encourage focusing on loyalty.
As the mobile-application user base grows, so does the volume of trouble tickets: the emails, phone calls, tweets and other messages from users who are confused or upset.
A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.