Articles Tagged ‘apps’


By 2020, businesses will have to get used to the open economy: report

February 17, 2017

Mobile has made businesses more open and collaborative with each other, but those that resist this trend will be left behind in the coming years, according to a new report from Samsung.

Share on FacebookShare on LinkedInShare on Twitter

Rewarded video: Monetization beyond gaming apps

February 14, 2017

The vast majority of consumers who download an application are challenging to monetize.

Share on FacebookShare on LinkedInShare on Twitter

App marketers need to rethink their mobile ad strategy

February 7, 2017

Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.

Share on FacebookShare on LinkedInShare on Twitter

5 successful apps and their monetization strategies

January 12, 2017

Marketing consultants strongly advise brands that apps are a sure-shot way of improving consumer engagement. However, what many of them forget to mention is that just getting an app out is not enough.

Share on FacebookShare on LinkedInShare on Twitter

Porter magazine spurs shoppable conversions in app offer

January 3, 2017

Online retailer Net-A-Porter’s Porter magazine is encouraging downloads of its digital edition to kick off 2017.

Share on FacebookShare on LinkedInShare on Twitter

Williams-Sonoma touts an upper class image with new social campaign

December 29, 2016

Cookware retailer Williams-Sonoma is hoping to embody a high-class image for its products and overall brand image in a new social media campaign that could land a customer in London.

Share on FacebookShare on LinkedInShare on Twitter

How retailers can get the most out of Apple’s iMessage update

December 21, 2016

The updated iMessage platform opens up a wide variety of opportunity for retailers looking to boost engagement with their apps.

Share on FacebookShare on LinkedInShare on Twitter

Mobile travel is not ready for take-off

December 16, 2016

Behind many of the travel apps’ problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.

Share on FacebookShare on LinkedInShare on Twitter

Reach the unreachable with browser push notifications and emails

December 6, 2016

Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.

Share on FacebookShare on LinkedInShare on Twitter

3 ways an app can drive in-store traffic

December 6, 2016

Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.

Share on FacebookShare on LinkedInShare on Twitter