Articles Tagged ‘apps’


Cannes Lions: Building the Under Armour brand

June 24, 2016

CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.

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Shopkick builds bigger offline-online bridge with video, receipt scanning

May 26, 2016

Shopping companion application shopkick continues to evolve the mobile coupon space by introducing video viewing and receipt scanning, providing consumers with a wider range of methods to receive rewards while enabling retailers to enhance engagements.

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End of status quo in mobile app acquisition marketing

May 20, 2016

The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.

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4 reasons why your app keeps getting deleted

May 12, 2016

Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.

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Walgreens’ mobile solutions give consumers time back, building loyalty

May 6, 2016

NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2016 emphasized the importance of omnichannel experiences, as customers who interact with the retailer through multiple touch points are up to six times more valuable than those who just visit bricks-and-mortar locations.

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Mobile apps vs. mobile Web: Do you have to choose?

May 2, 2016

In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.

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Quantifying effective mobile user experiences

April 25, 2016

A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media.

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Forgetting user engagement during app development leads to failure

April 12, 2016

We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?

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Moving from passive to interactive viewership with apps

April 4, 2016

Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.

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Using app data to improve the customer experience

March 9, 2016

The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.

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