It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.
Articles Tagged ‘apps’
A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.
Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”
There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.
When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?
It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.
We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.
Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.
While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.
WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.