Articles Tagged ‘apps’


Engagement to monetization: Improving mobile marketing ROI

March 27, 2015

There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.

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App agility: Why marketers need to empower employees with intelligent mobile apps

March 23, 2015

When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?

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Technology and touchdowns: How mobile is changing the game

January 30, 2015

It is interesting to me that an event that occurs once a year – the Super Bowl – would have so many mobile apps designed for roughly four hours of television.

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6 mobile holiday must-haves to eliminate friction

October 30, 2014

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

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8 ways that iOS 8 will change mobile engagement

September 11, 2014

Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

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Built-in Android and iOS security mechanisms: Looking at their effectiveness

September 5, 2014

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

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WWE pins new fans with 1.5M downloads of SuperCard game

August 26, 2014

WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.

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Defining customer experience and support in the new app economy

August 26, 2014

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

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Why a streaming app is not enough for radio

August 25, 2014

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

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TravelCenters of America saves truckers time with repair-request app

August 22, 2014

TravelCenters of America aims to ease the journey for professional drivers with an update of its mobile application that permits booking of advance maintenance and repair appointments and estimates the number of available parking spaces at its travel centers at a given time.

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