Articles Tagged ‘apps’


User acquisition via social platforms

February 1, 2016

Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.

Share on FacebookShare on LinkedInShare on Twitter

9 tips for designing smart watch apps

January 21, 2016

Smart watches offer a promising new customer touch point for retailers and financial services companies, but any successful effort to use them in your business will depend strongly on having a laser focus on the simplicity and utility of your application’s design.

Share on FacebookShare on LinkedInShare on Twitter

Android’s great untapped marketing potential

January 20, 2016

Many still consider ad networks to be in an amateur state, and mobile marketing in its infancy. Over the coming years, the marketing community will be able to leverage greater value from information gleaned from users’ mobile devices, enabling more precise and effective marketing than ever before.

Share on FacebookShare on LinkedInShare on Twitter

Should SMS be taken more seriously for mobile app engagement?

November 24, 2015

Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”

Share on FacebookShare on LinkedInShare on Twitter

CVS doctors up digital pharmacy to drive mobile prescription refills

November 20, 2015

CVS is opening the doors to its mobile pharmacy, featuring a variety of tools giving customers the ability to manage their health while on-the-go, which the retailer hopes will decrease healthcare costs as well as encourage prescription refills.

Share on FacebookShare on LinkedInShare on Twitter

3 factors to consider when evaluating an app idea

November 12, 2015

The case for mobile is evident, and what is more important than ever is how to stand out amidst the 1.6 million apps in Google Play and 1.5 million apps in the AppStore (as of July 2015). Battling for attention means staying ahead of the curve and knowing how to give users what they want.

Share on FacebookShare on LinkedInShare on Twitter

How to reach the always-on, app-centric millennial audience

October 26, 2015

I have a challenge for you – if you do not use Snapchat or WeChat, you and a friend sign up for one month and start communicating with each other solely over that platform. By doing this, you will quickly begin to understand the ways in which millennials receive and send messages.

Share on FacebookShare on LinkedInShare on Twitter

How brands can identify an audience to drive from awareness to transaction

October 7, 2015

The app install and re-engagement market, which now constitutes about 30 percent of the mobile ad market as a whole, is starting to educate mobile marketers to consider scale, quality and longevity – and that the quality of a user really does matter.

Share on FacebookShare on LinkedInShare on Twitter

Native app or mobile Web: Where do consumers spend more money?

October 5, 2015

By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?

Share on FacebookShare on LinkedInShare on Twitter

What are retained versus acquired app users really worth?

September 28, 2015

The cost of gaining app users reached an all-time-high in March, when Fiksu’s Cost Per Loyal User Index data showed that the cost of acquiring a single loyal iOS app user surpassed the $3 mark, a 113 percent rise over the previous year.

Share on FacebookShare on LinkedInShare on Twitter