Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

Although it may be beneficial to offer every single selling channel to your consumers – just in case they decide they might glance at it one morning on the work commute – in some instances it may be a wasted expense.

Sears Canada has rolled out iPhone and Android applications to bring together the in-store experience with Web shopping.

Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user, the different platforms available and the strengths and weaknesses of each.

Why the shock and awe of an app that helps guys find girls around them – an app which uses publicly available data from Facebook and foursquare’s APIs, data which is completely permission-based?

Building a successful app is no easy task. In a mobile-oriented world, marketers need to anticipate what consumers want before they are even aware of their needs.

The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.

SuperValu has rolled out a mobile application for its grocery chains including Albertsons, Cub Foods and Shop ‘n Save that help consumers save time and money.

It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.

Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.