Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.
Articles Tagged ‘apps’
Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.
Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.
The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.
So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.
Western Union has its sights set on the growing mobile payments sector, announcing the expansion of its money transfer application to customers in Canada.
StubHub has rolled out its latest effort in collaboration with the National Basketball Association’s Philadelphia 76ers, integrating primary and secondary ticket sales into a mobile hub for all Sixers ticket transactions including personalization and bundled services unavailable in traditional grey market arenas.
An Allstate Insurance executive at the MMA SM2 Innovation Summit 2016 discussed the need for comprehensive mobile integration in every step of the marketing process, both on the back-end and front-end.
The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.
Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.