A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
Articles Tagged ‘apps’
Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?
How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?
What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?
Video rental service Redbox is offering freebies and giveaways via social media and mobile in an attempt to increase its customer base and drive sales through its application.
It can be difficult for marketers to obtain an accurate picture of the factors that contribute to the success or failure of campaigns and initiatives, especially on mobile platforms.
A/B testing solutions can be used for so much more than basic optimization. Here are three often overlooked, but powerful, use cases for A/B testing, specifically for mobile marketers.
Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”
There is a big problem for many businesses joining the app rush: they have no idea how to monetize engagement over mobile.
When it comes to developing empowering employee applications, marketers seem to struggle. Why is this?