Marketing consultants strongly advise brands that apps are a sure-shot way of improving consumer engagement. However, what many of them forget to mention is that just getting an app out is not enough.
Articles Tagged ‘apps’
Online retailer Net-A-Porter’s Porter magazine is encouraging downloads of its digital edition to kick off 2017.
Cookware retailer Williams-Sonoma is hoping to embody a high-class image for its products and overall brand image in a new social media campaign that could land a customer in London.
The updated iMessage platform opens up a wide variety of opportunity for retailers looking to boost engagement with their apps.
Behind many of the travel apps’ problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.
Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.
Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.
Mobile usage surpassed desktop in 2014, but shopping patterns have not quite caught up. Consumers are still making more purchases and spending more money via desktop.
The holiday season drives more app downloads in the United States than any other time of year. Here are key insights into how app marketers can capture the momentum during this crucial time for their businesses.
So you have a lot of data about your app users. Now what? Here are three in-app marketing strategies you can implement before Black Friday to help drive foot-traffic to your stores.