Mobile has made businesses more open and collaborative with each other, but those that resist this trend will be left behind in the coming years, according to a new report from Samsung.
Articles Tagged ‘apps’
The vast majority of consumers who download an application are challenging to monetize.
Consumers today are well informed and have specific preferences when it comes to advertising, especially when they are watching video content.
Marketing consultants strongly advise brands that apps are a sure-shot way of improving consumer engagement. However, what many of them forget to mention is that just getting an app out is not enough.
Online retailer Net-A-Porter’s Porter magazine is encouraging downloads of its digital edition to kick off 2017.
Cookware retailer Williams-Sonoma is hoping to embody a high-class image for its products and overall brand image in a new social media campaign that could land a customer in London.
The updated iMessage platform opens up a wide variety of opportunity for retailers looking to boost engagement with their apps.
Behind many of the travel apps’ problems is the mistaken notion that a mobile app should simply recreate the desktop experience. This ignores the fact that mobile devices are not just a complement to desktop computers – they are an alternative.
Data from the Mailchimp Web archive for ecommerce shows that the open rate for emails has dropped from 22.2 percent to 16.73 percent in the last four years. Clicks have also decreased from 2.9 percent to 2.3 percent. The unsubscribe rate has nearly doubled from 0.12 percent to 0.23 percent.
Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.