The costs associated with acquiring a loyal user – someone who opens an app three times or more – was at an all-time high of $4.23 for Apple iOS in December 2015, according to Fiksu. During the same month, the cost per install (CPI) for Android users reached a new height at $3.34.
Articles Tagged ‘apps’
Given that just 200 apps make up more than 70 percent of all app usage, it can be awfully challenging for brands outside of that elite group to create something that sticks.
NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2016 emphasized the importance of omnichannel experiences, as customers who interact with the retailer through multiple touch points are up to six times more valuable than those who just visit bricks-and-mortar locations.
In the changing face of mobile commerce, the ongoing debate between mobile apps and the mobile Web is about trade-offs.
A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media.
We see a new application launching practically daily. With some, we see the hype, but then they disappear. Why?
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.
The digital marketers that I talk to tell me that there are significant challenges in keeping up with today’s rapidly changing audience expectations and demands.
Domino’s is furthering its image as a driver in mobile ordering with the addition of the Apple Watch to the bevy of channels where customers can pay for and order products.
A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.