Articles Tagged ‘apps’


6 mobile holiday must-haves to eliminate friction

October 30, 2014

We will never get to engagement if we do not eliminate friction. Friction in mobile experiences is deadly.

Share on FacebookShare on LinkedInShare on Twitter

8 ways that iOS 8 will change mobile engagement

September 11, 2014

Nothing since Appleā€™s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.

Share on FacebookShare on LinkedInShare on Twitter

Built-in Android and iOS security mechanisms: Looking at their effectiveness

September 5, 2014

While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.

Share on FacebookShare on LinkedInShare on Twitter

WWE pins new fans with 1.5M downloads of SuperCard game

August 26, 2014

WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.

Share on FacebookShare on LinkedInShare on Twitter

Defining customer experience and support in the new app economy

August 26, 2014

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

Share on FacebookShare on LinkedInShare on Twitter

Why a streaming app is not enough for radio

August 25, 2014

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

Share on FacebookShare on LinkedInShare on Twitter

TravelCenters of America saves truckers time with repair-request app

August 22, 2014

TravelCenters of America aims to ease the journey for professional drivers with an update of its mobile application that permits booking of advance maintenance and repair appointments and estimates the number of available parking spaces at its travel centers at a given time.

Share on FacebookShare on LinkedInShare on Twitter

Allianz streamlines medical-claims submissions with new app

August 21, 2014

Allianz Worldwide Care is streamlining the medical-claims submission process with a mobile application on which members can submit medical claims and access policy documents.

Share on FacebookShare on LinkedInShare on Twitter

App users visit dealer service departments more often: study

August 20, 2014

Mobile-application users become more frequent visitors to a dealership’s service department after they download the app, according to a study by automotive-marketing company DMEautomotive.

Share on FacebookShare on LinkedInShare on Twitter

QVC engages consumers post-sale with follow-up videos in email

August 19, 2014

QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy newly purchased items.

Share on FacebookShare on LinkedInShare on Twitter