Articles Tagged ‘apps’


3 tips for sending push notifications from native apps

September 16, 2016

The general consensus among marketers is that push notifications could soon go down the email route in terms of intricacy.

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Getting rich push notifications right in Apple’s iOS 10

September 15, 2016

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

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How to launch an effective cost-per-install app campaign

September 14, 2016

Installs are quickly becoming the ultimate mobile currency and with apps becoming an integral strategy for most of the world’s largest brands, this trend will only increase.

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5 ways to localize apps and build brand loyalty

September 9, 2016

The next person who downloads your app could be located anywhere and will expect a seamless, tailored experience regardless of language. Mobile app localization is no longer a nice-to-have, but a necessity.

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How 6 apps took their technologies mainstream

September 2, 2016

The phenomenon of a technology struggling for relevance only to have one product or implementation spark a fire and suddenly find widespread adoption is not unique.

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Apple, app-ification and the power of chatbots

August 29, 2016

Undoubtedly, chatbots are becoming increasingly pervasive, and they will continue to optimize how publishers and brands communicate and develop relationships with their audience.

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Why behavior matters more than thought leadership

August 25, 2016

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

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Building engaging and secure mobile apps

August 9, 2016

The more personal data that marketers obtain, the better they can serve their users. However, users do not typically have much desire to help them.

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Yes, app marketers, you do need a message center

July 21, 2016

Applications that employ push notifications drive more than twice as much usage as apps that do not. App users are your most profitable customers. So it only makes sense to ensure that notifications are both seen and retained.

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Big mistakes that app marketers make daily

July 20, 2016

If you are a marketer or retailer with applications, I have some bad news for you.

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