By some counts, the argument for native mobile applications has never been stronger. But in making that claim, are we leaving out a huge segment of online businesses?
Articles Tagged ‘apps’
The cost of gaining app users reached an all-time-high in March, when Fiksu’s Cost Per Loyal User Index data showed that the cost of acquiring a single loyal iOS app user surpassed the $3 mark, a 113 percent rise over the previous year.
A recent Flurry study indicates that messaging apps outperform other apps in terms of customer retention and engagement.
Launching a new application can be scary. And for good reason. Most businesses invest between $50,000 and $1 million in developing their new app, according to Kinvey’s survey on the State of Enterprise Mobility (2014).
Even if mobile apps are not generating in-app revenue, retailers cannot ignore the value that retail apps provide their customers.
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.
Today in mobile marketing – Coders balk at making apps searchable; Google shares soar as YouTube growth allays fears over Facebook; Uber’s new fake feature in NYC derides regulators; T-Mobile’s getting fined $17.5 million over two outages that kept people from reaching 911.
A large majority of customers will abandon an app within the first minute. That is why mobile onboarding – the process of walking a user through a few screens to orient them with an app and its features – is crucial in deciding whether a user becomes active or calls it quits.
Today’s customers are undeniably mobile. And that means they have access to more information than ever before – both on you and your competitor – and they can access that information anywhere, anytime. So how can you make your brand’s messages stand out in a sea of digital noise?