TravelCenters of America aims to ease the journey for professional drivers with an update of its mobile application that permits booking of advance maintenance and repair appointments and estimates the number of available parking spaces at its travel centers at a given time.
Articles Tagged ‘apps’
Allianz Worldwide Care is streamlining the medical-claims submission process with a mobile application on which members can submit medical claims and access policy documents.
Mobile-application users become more frequent visitors to a dealership’s service department after they download the app, according to a study by automotive-marketing company DMEautomotive.
QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy newly purchased items.
Pepco Holdings, an energy company serving 2 million customers in the United States Mid-Atlantic region, has a new mobile application that allows customers to view and pay bills, enroll in paperless billing, access energy-use information and report streetlight problems.
When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?
According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.
In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.
The continued fall in revenue share among all mobile advertising providers except Facebook and Twitter in the eMarketer’s latest predictions on global mobile ad spend must serve as a wake-up call for the industry.
As the messaging application market has rapidly exploded, monetization has been making headlines. Take the Facebook and WhatsApp acquisition news – what was the main focus on the analyst call? Monetization.