Articles Tagged ‘apps’


WWE pins new fans with 1.5M downloads of SuperCard game

August 26, 2014

WWE, the professional wresting company, received a boost in its effort to engage fans in new ways as its SuperCard collectible mobile card game received more than 1.5 million downloads during its first week of release.

Share on FacebookShare on LinkedInShare on Twitter

Defining customer experience and support in the new app economy

August 26, 2014

I think that the new app economy has rendered the traditional paradigms of support obsolete. They are too little, too late.

Share on FacebookShare on LinkedInShare on Twitter

Why a streaming app is not enough for radio

August 25, 2014

Most consumers are used to engaging with media beyond its traditional role, whether it is tweeting while watching a TV show, scanning a QR code in a magazine or clicking on a digital ad while reading a blog. A streaming app for radio does not offer that additional engagement.

Share on FacebookShare on LinkedInShare on Twitter

TravelCenters of America saves truckers time with repair-request app

August 22, 2014

TravelCenters of America aims to ease the journey for professional drivers with an update of its mobile application that permits booking of advance maintenance and repair appointments and estimates the number of available parking spaces at its travel centers at a given time.

Share on FacebookShare on LinkedInShare on Twitter

Allianz streamlines medical-claims submissions with new app

August 21, 2014

Allianz Worldwide Care is streamlining the medical-claims submission process with a mobile application on which members can submit medical claims and access policy documents.

Share on FacebookShare on LinkedInShare on Twitter

App users visit dealer service departments more often: study

August 20, 2014

Mobile-application users become more frequent visitors to a dealership’s service department after they download the app, according to a study by automotive-marketing company DMEautomotive.

Share on FacebookShare on LinkedInShare on Twitter

QVC engages consumers post-sale with follow-up videos in email

August 19, 2014

QVC is keeping customers engaged post-sale by emailing them a video that provides tips and information about how best to enjoy newly purchased items.

Share on FacebookShare on LinkedInShare on Twitter

Pepco app empowers Mid-Atlantic energy customers with paperless billing

August 19, 2014

Pepco Holdings, an energy company serving 2 million customers in the United States Mid-Atlantic region, has a new mobile application that allows customers to view and pay bills, enroll in paperless billing, access energy-use information and report streetlight problems.

Share on FacebookShare on LinkedInShare on Twitter

Information overload: The psychology of being connected 24/7

August 6, 2014

When everyone has access to constant streams of status updates, news reports, memes and videos, do our brains change the way we filter information? How receptive are we throughout the day? When do we suffer from disinterest or fatigue?

Share on FacebookShare on LinkedInShare on Twitter

Major retailers are missing out on mobile revenue

May 23, 2014

According to Forrester Research, mobile devices generated $50 billion in revenue in 2013 and are forecasted to generate $82 billion in 2014. Consumers using mobile devices spend 86 percent of their time within applications, making apps the clear leader in driving revenue over the mobile Web.

Share on FacebookShare on LinkedInShare on Twitter