Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research.

By Jon Jackson

It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.

Is there anything wrong with 1 million people using your app only once?

The thing that is becoming crystal clear in mobile implementation: it is not easy to do. Marketers and retailers that want an easy path to mobile will be disappointed.

Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application.

The honeymoon of the mobile application industry is over. The fight for users – and the challenge of building a sustainable flow of money from them – has arrived. And it will only get tougher.

Going mobile and engaging your audience anywhere and anytime is not about extending an Internet Web site to a mobile Web site and onward to a mobile app.

Berkshire Hathaway’s GEICO is ramping up its mobile strategy via a new application that is part of its cross-platform marketing campaign which features a television ad and Facebook app.

Companies are increasingly seeing the potential of mobile and how the medium can help build relationships between the brand and the consumer, especially during the holiday season. Here are some best-practice tips.

Paul Frank is letting consumers interact with the brand and its mascot Julius through an interactive mobile game.