Articles Tagged ‘Applications’


Brands scratching surface for app’s creative use

March 3, 2017

While mobile apps have been around for a while, we are really just scratching the surface when it comes to finding creative uses for them.

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Nationwide brings renters insurance to millennials on the go

January 23, 2017

Insurance provider Nationwide is hoping to attract millennials by providing renters insurance on the go while users are apartment hunting through mobile.

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Dunkin’ Donuts keeps users coming back to rewards app with incentives

January 13, 2017

Dunkin’ Donuts is maintaining its status as a leader in mobile retail applications by keeping users interested in ordering rewards through special giveaways.

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Porter magazine spurs shoppable conversions in app offer

January 3, 2017

Online retailer Net-A-Porter’s Porter magazine is encouraging downloads of its digital edition to kick off 2017.

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Starbucks mobile pay solutions increase to four with Chase Pay

December 1, 2016

Starbucks has now increased its mobile payment platform to include the recently launched Chase Pay on its application, which makes it compatible with four mobile pay solutions.

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Clairol eases hair-dye customers’ worries by letting them test colors

November 15, 2016

Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.

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Tips for app store optimization

October 13, 2016

The concept of app store optimization has caught fire recently due in no small part to the massive volume of applications clogging the app stores: nearly 3 million apps are available on the Apple App Store and Google Play apiece.

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Getting rich push notifications right in Apple’s iOS 10

September 15, 2016

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

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Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty

July 14, 2016

On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.

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In-app advertising: What is in it for publishers?

July 8, 2016

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

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