How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?
Articles Tagged ‘Applications’
What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?
Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.
In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.
Expedia’s latest update to its mobile application focuses on better meeting the needs of last-minute travelers – an important and growing group on mobile – by enabling them to book a car rental and find a nearby hotel deal for that day on the launch screen.
Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”
Indian ecommerce giant Flipkart’s online fashion commerce Web site Myntra is shutting down its Web site and banking solely on its mobile application.
Cookware retailer Williams-Sonoma and Weldon Owen Publishing are partnering in a new subscription-based application to capitalize on the forever question, “What is for dinner?”
Digital ticket marketplace StubHub updated its music application with the option to sync with streaming music service Spotify to better serve its users.
Beauty products retailer Sephora is running its first sweepstakes on Snapchat, a photo-sharing application for smartphones and tablets, to build its database of social media followers.