Articles Tagged ‘Applications’


Yogurtland entices in-store visits with mobile rewards promoting summer flavors

July 9, 2014

Frozen yogurt chain Yogurtland is keeping customers cool this summer with 10 new flavors and by rewarding consumers for each visit and each flavor they try.

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Cousins Subs builds on self-service trend via mobile ordering

July 1, 2014

Cousins Subs is the latest restaurant chain to add mobile and online ordering to its menu through a partnership with remote ordering guru Olo.

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How Zappos wins at apps by leveraging mobile moments: Forrester

June 26, 2014

NEW YORK – The mobile applications for merchants such as Zappos, Home Depot and 7-Eleven stand above the rest by delivering precise information that meets users’ specific needs, according to an analyst at Forrester’s Forum for Customer Experience Professionals East.

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Eat24′s What’s Good tool personalizes suggestions to drive relevancy

June 20, 2014

Mobile food delivery application Eat24 implemented “What’s Good,” a personalization tool that collects data to make educated suggestions for the consumer based on previous purchases and established preferences.

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EBay Valet app outsources selling process to appointed experts

June 19, 2014

Online marketplace eBay released a mobile application called eBay Valet to assist sellers and improve the entire selling process.

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Swiss Farms app entices with mobile payments, rewards program

June 18, 2014

Grocer Swiss Farms is catching up with its competitors following the release of its mobile application with features such as mobile payments, a rewards program and nearby store locators.

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Daniel Footwear’s app centers on personalization, customer engagement

June 17, 2014

British footwear and accessories retailer Daniel Footwear worked with mobile marketing company Oikian to build a mobile application that features personalized offers and two-way communication with the retailer.

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Ticketmaster eliminates CAPTCHA, biggest pain point for mobile ticket purchases

June 16, 2014

Ticketmaster has re-engineered its feature set across iOS 7 to optimize ticket purchases, including swipe-to-buy, fewer steps and no need to type in a CAPTCHA.

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Why soft launches are becoming the game marketer’s best weapon

June 13, 2014

Because of its ability to provide marketers unprecedented insight into problems that could hinder an application’s broader release, a soft launch is one of the most effective tools for maximizing an app’s potential while mitigating risk.

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Weight Watchers turns to mPOS to enhance experience at meetings

June 10, 2014

Weight loss company Weight Watchers will implement a mobile point-of-sale platform in July for its meeting rooms and stores to provide new value-added services for members.

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