Articles Tagged ‘Applications’


Mobile Minutes: Sprint and iPhone; IBM’s rodent brain; Successful apps; Samsung’s advantage

August 18, 2015

Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s ‘Rodent Brain’ chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.

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How the Apple Watch changes consumer shopping behavior

August 18, 2015

As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.

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Build-A-Bear’s 350K in-app sessions highlight importance of additive digital experiences

August 7, 2015

Build-A-Bear has seen more than 350,000 play sessions take place since rolling out its Promise Pets application, proving that its customers are increasingly looking for ways to engage with the brand’s products via digital means.

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Infiniti personalizes car buying via app bridging dealership, online experiences

July 24, 2015

Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.

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Why Apple Watch apps should be one-dimensional

July 20, 2015

You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.

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How Everything-as-a-Service will help brands on mobile

June 18, 2015

How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?

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Avoid falling into the app-fatigue trap

June 2, 2015

What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?

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Is app-free mobile loyalty the way of the future?

May 26, 2015

Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.

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How the post-install event is key to app marketing

April 22, 2015

In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.

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Expedia’s app speeds access to last-minute travel information

April 16, 2015

Expedia’s latest update to its mobile application focuses on better meeting the needs of last-minute travelers – an important and growing group on mobile – by enabling them to book a car rental and find a nearby hotel deal for that day on the launch screen.

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