In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.
Articles Tagged ‘Applications’
Expedia’s latest update to its mobile application focuses on better meeting the needs of last-minute travelers – an important and growing group on mobile – by enabling them to book a car rental and find a nearby hotel deal for that day on the launch screen.
Gartner forecasts “by 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.”
Indian ecommerce giant Flipkart’s online fashion commerce Web site Myntra is shutting down its Web site and banking solely on its mobile application.
Cookware retailer Williams-Sonoma and Weldon Owen Publishing are partnering in a new subscription-based application to capitalize on the forever question, “What is for dinner?”
Digital ticket marketplace StubHub updated its music application with the option to sync with streaming music service Spotify to better serve its users.
Beauty products retailer Sephora is running its first sweepstakes on Snapchat, a photo-sharing application for smartphones and tablets, to build its database of social media followers.
Greeting card mobile application PhotoCard is appealing to Android smartphone and tablet users, offering Walgreens customers 30 percent off when they make a greeting card for Valentine’s Day and pick it up in-store.
Marketers may have heard about some of the well-publicized features in iOS 8 such as Interactive Notifications and widgets, but there are lesser-known behavioral changes in the new operating system that could have a profound effect on the end-user’s experience.
Chase recently said that its Windows mobile application will no longer be available by the end of March, but that customers using Windows smartphones can still access their accounts via their mobile browser.