Here are eight questions that brands should consider as they create their international mobile marketing strategies.

Suggestions for small to midsize businesses looking to take hold of their integrated marketing mix with mobile apps as a potential emerging centerpiece.

The number of downloads is often cited as a measure of a mobile app’s success. Downloads may provide an exaggerated view. So, is an app really necessary?

Why the shock and awe of an app that helps guys find girls around them – an app which uses publicly available data from Facebook and foursquare’s APIs, data which is completely permission-based?

Creating an app is a great way to get your brand in front of mobile users, but only if it creates a positive user experience for those who download it.

Branded apps often are created in a me-too fashion without a clear understanding of what makes for a great app that will accomplish the goals that the marketer set at the start.

An insight into the key issues with tracking cookies on the Apple iOS platform as more consumers migrate to a mobile-first lifestyle.

Building a successful app is no easy task. In a mobile-oriented world, marketers need to anticipate what consumers want before they are even aware of their needs.

The reality is that consumers have a hard time keeping track of multiple apps – not to mention having to update them periodically – and would much rather keep more space for music and photos on their smartphones.

It has been a decade since I was a Virgin Mobile customer, but I can still remember the sexy, cheeky voice that greeted me when I dialed in to check my voicemails.