Today in mobile marketing – Sprint tries out an easy-upgrade iPhone pitch; IBM’s ‘Rodent Brain’ chip could make our phones hyper-smart; Revealed: Secret strategies of world’s most lucrative apps; Samsung’s new mobile payment system has one big advantage over Apple Pay.
Articles Tagged ‘Applications’
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.
Build-A-Bear has seen more than 350,000 play sessions take place since rolling out its Promise Pets application, proving that its customers are increasingly looking for ways to engage with the brand’s products via digital means.
Car buyers who research Infiniti vehicles prior to entering dealerships are getting a more personalized shopping experience with the sales staff following the launch of a new tablet application by the automaker.
You cannot do everything on the watch – and Apple is not marketing it this way. However, it seems some marketers strive for very ambitious goals to make fully functional apps for Apple Watch that simply do not make sense.
How can a company get everything right so that its app is a smash hit, both for users and the business’ bottom line?
What apps do consumers use on their personal devices? Facebook, weather, email, a news app and whatever messaging app their wives or husbands are on. Why? All those apps are vital to their lives. How can yours be just as vital?
Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.
In the same way that the measurement of clicks has lost its significance in banner advertising when better technology enables analyzing the sales path, the measurement of installs is losing its importance in app marketing.
Expedia’s latest update to its mobile application focuses on better meeting the needs of last-minute travelers – an important and growing group on mobile – by enabling them to book a car rental and find a nearby hotel deal for that day on the launch screen.