Insurance provider Nationwide is hoping to attract millennials by providing renters insurance on the go while users are apartment hunting through mobile.
Articles Tagged ‘Applications’
Dunkin’ Donuts is maintaining its status as a leader in mobile retail applications by keeping users interested in ordering rewards through special giveaways.
Online retailer Net-A-Porter’s Porter magazine is encouraging downloads of its digital edition to kick off 2017.
Starbucks has now increased its mobile payment platform to include the recently launched Chase Pay on its application, which makes it compatible with four mobile pay solutions.
Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.
The concept of app store optimization has caught fire recently due in no small part to the massive volume of applications clogging the app stores: nearly 3 million apps are available on the Apple App Store and Google Play apiece.
Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.
On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.
Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.
Macy’s and Dick’s Sporting Goods clearly get it – that smartphones have a huge influence on sales at their stores, increasingly making applications with an in-store mode a must-have. Watch this video for the full analysis.