Articles Tagged ‘Applications’


River Island extends mcommerce reach with Kindle app

October 31, 2014

Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.

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Toto plunges into mobile with ROI-calculation app

October 30, 2014

Plumbing product manufacturer Toto is entering the mobile space with a new application that lets users calculate the return on their investment and the benefits to the environment for the brand’s high-efficiency products.

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Taco Bell fires up mobile ordering with customization, marketing blitz

October 29, 2014

Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz.

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Coach takes lifestyle approach with new social shopping app

October 28, 2014

Leather goods maker Coach’s new stand-alone mobile application plays on its Peanuts collection and features fun photo activities.

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3 keys for brands to sustain the mobile app strategy

October 27, 2014

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

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U.S. Bank extends corporate card program via real-time app

October 24, 2014

In the latest example of how banks have been focusing on streamline mobile experiences this year, U.S. Bank has launched a new mobile application for corporate users that provides real-time access to account information, recent transactions and upcoming due dates.

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Regaining consumer attention for retailer apps through beacon marketing

October 15, 2014

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

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Sallie Mae introduces mobile app for effective college planning

October 10, 2014

Sallie Mae, a brand dedicated to servicing student loans, has developed a mobile application to guide users through the tricky process of college planning with a variety of financial tools.

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MasterCard introduces travel-centric campaign to promote Travel Concierge app

September 24, 2014

MasterCard is introducing a new travel-inspired advertising campaign titled “One More Day” to encourage individuals to take advantage of vacation days and to promote its updated Travel Concierge application.

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Hasselblad creates mobile showroom via product catalog app

September 22, 2014

Swedish camera brand Hasselblad is educating established and potential consumers on the use of its products through a new mobile application.

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