Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.
Articles Tagged ‘Applications’
A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.
Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.
From the GPS system to the fridge, from the car to the house, every single piece of hardware is undergoing deep transformation where the intelligence – the software – is extracted from the hardware and put out in the open for a third party to pitch in.
There are four different use cases for personalized push notifications, each offering a unique opportunity to reach consumers in real-time via their mobile devices.
American Express Global Business travelers will now be able to mobilize their travels with the mobile applications TripCase and AX Connect.
For all the download choices available across several app markets, it is becoming increasingly difficult for consumers to select the apps that best fit their mobile and lifestyle needs.
United Airlines is rolling out a new application feature that is aimed at keeping up with travelers in real-time during their flights.
Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.