Articles Tagged ‘Applications’


Getting rich push notifications right in Apple’s iOS 10

September 15, 2016

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

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Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty

July 14, 2016

On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.

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In-app advertising: What is in it for publishers?

July 8, 2016

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

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Mobile commerce in review: The inside track on sales

July 5, 2016

Macy’s and Dick’s Sporting Goods clearly get it – that smartphones have a huge influence on sales at their stores, increasingly making applications with an in-store mode a must-have. Watch this video for the full analysis.

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Mobile commerce in review: Under Armour scores with services, data, commerce

June 13, 2016

Under Armour’s new application shows how merchants can deepen consumer relationships through mobile services and then reap the benefits with insights that will help sell products. Watch this video for the full analysis.

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4 steps to maximize app marketing

June 13, 2016

Nielsen estimates that the average person now spends 30 hours per month using apps.

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Runkeeper accelerates in-app store promotion with workout tie-in

March 10, 2016

Running application Runkeeper and Jaybird have teamed up on a promotion that rewards runners who complete six workouts with a specially priced pair of wireless headphones.

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Mobile Minutes: Google Cardboard; Ads and AI; App ads; Larry Page

January 28, 2016

Today in mobile marketing – Google ships 5M Cardboard virtual reality devices; Ads are about to get way more personal thanks to AI; Apps lead new wave in advertising; Try to interview Google’s co-founder. It’s emasculating.

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Rainbow Shops plans mobile app for deeper customer connections

January 27, 2016

Apparel and accessories retailer Rainbow Shops is developing a mobile application to grab a piece of growing mobile commerce sales as users become more comfortable with purchasing on smaller screens.

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First-time mobile app transactions jump across verticals: report

January 14, 2016

In a reflection of the growth in using smartphone applications to complete commerce-related transactions, first-time transactions increased across the banking, car ride and restaurant industries, according to a new survey from Verizon.

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