Today in mobile marketing – Google ships 5M Cardboard virtual reality devices; Ads are about to get way more personal thanks to AI; Apps lead new wave in advertising; Try to interview Google’s co-founder. It’s emasculating.
Articles Tagged ‘Applications’
Apparel and accessories retailer Rainbow Shops is developing a mobile application to grab a piece of growing mobile commerce sales as users become more comfortable with purchasing on smaller screens.
In a reflection of the growth in using smartphone applications to complete commerce-related transactions, first-time transactions increased across the banking, car ride and restaurant industries, according to a new survey from Verizon.
3D Touch is shaping up to be the next big tool in mobile commerce now that Starbucks has launched an update using the peek and pop features for paying, ordering, reloading cards and store location.
The Home Depot is the number one mobile retailer in 2015 thanks to the chain’s strong application design and in-store services, according to a report released today by Episerver.
Affordable fashion retailer Forever 21 has launched its first Android shopping application, offering features such as horizontal swiping to move between products, Scan & Shop, one-page checkout and social integration.
Apparel retailer Vineyard Vines is tapping cutting-edge mobile features such as 3D Touch, a shoppable Instagram feed, geofencing and Touch ID to update its application and drive holiday sales.
Even though app usage is incredibly strong, conversion rates through that mobile channel remain weak. Forrester Research reports that “most retailers say their mobile Web sales continue to outweigh their app sales.”
With less than half of consumers satisfied with mobile retail experiences, a stronger emphasis on true personalization, mobile wallets and location-based services is needed, according to new research released today by Adobe.
The cost of gaining app users reached an all-time-high in March, when Fiksu’s Cost Per Loyal User Index data showed that the cost of acquiring a single loyal iOS app user surpassed the $3 mark, a 113 percent rise over the previous year.