To say that the mobile marketplace is a crowded one is certainly an understatement. That is why the biggest issue facing mobile development and distribution is, was and will continue to be discovery.
Articles Tagged ‘Applications’
Though online retailers have been widely using personalization – pioneered by Amazon – for many years, its new avatar in multichannel retail has been rapidly evolving into a key opportunity for retailers in the omnichannel space.
U.S. Bank is expanding and improving its mobile applications, adding new features such as photo balance transfer, in an ongoing effort to attract younger consumers.
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
Timely, thoughtful, consistent testing is an important part of the quality assurance process. So what will help to ensure consistency and structure of the testing process? Well-written test documentation.
A look at how Apple’s new devices and operating system affect the mobile and digital campaigns that marketers should be leveraging to better engage with customers.
When switching or migrating from online to mobile advertising, we must remember not to make the same mistakes made when so many marketers rushed to apply print marketing principles to online.
Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.
From the GPS system to the fridge, from the car to the house, every single piece of hardware is undergoing deep transformation where the intelligence – the software – is extracted from the hardware and put out in the open for a third party to pitch in.
There are four different use cases for personalized push notifications, each offering a unique opportunity to reach consumers in real-time via their mobile devices.