Articles Tagged ‘Applications’


Starbucks mobile pay solutions increase to four with Chase Pay

December 1, 2016

Starbucks has now increased its mobile payment platform to include the recently launched Chase Pay on its application, which makes it compatible with four mobile pay solutions.

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Clairol eases hair-dye customers’ worries by letting them test colors

November 15, 2016

Hair color manufacturer Clairol is leveraging mobile technology to bring CPG brands closer to the consumer by allowing users to virtually try on hair colors before purchasing.

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Tips for app store optimization

October 13, 2016

The concept of app store optimization has caught fire recently due in no small part to the massive volume of applications clogging the app stores: nearly 3 million apps are available on the Apple App Store and Google Play apiece.

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Getting rich push notifications right in Apple’s iOS 10

September 15, 2016

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

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Amazon Prime Day’s mobile trifecta of app downloads, promotional volume, loyalty

July 14, 2016

On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.

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In-app advertising: What is in it for publishers?

July 8, 2016

Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.

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Mobile commerce in review: The inside track on sales

July 5, 2016

Macy’s and Dick’s Sporting Goods clearly get it – that smartphones have a huge influence on sales at their stores, increasingly making applications with an in-store mode a must-have. Watch this video for the full analysis.

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Mobile commerce in review: Under Armour scores with services, data, commerce

June 13, 2016

Under Armour’s new application shows how merchants can deepen consumer relationships through mobile services and then reap the benefits with insights that will help sell products. Watch this video for the full analysis.

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4 steps to maximize app marketing

June 13, 2016

Nielsen estimates that the average person now spends 30 hours per month using apps.

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Runkeeper accelerates in-app store promotion with workout tie-in

March 10, 2016

Running application Runkeeper and Jaybird have teamed up on a promotion that rewards runners who complete six workouts with a specially priced pair of wireless headphones.

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