Articles Tagged ‘Applications’


EBay innovates classifieds with location-based Close 5 app

November 19, 2014

EBay’s new location-based mobile application called Close 5 looks to innovate consumer-to-consumer online commerce, an area that is attracting a growing number of competitors such as Threadflip, Classy and others.

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Dr. Oz highlights health benefits of products in-store via Beep’N Go

November 14, 2014

Television personality Dr. Mehmet Oz is teaming with Jeff Arnold, creator of WebMD, and Mobeam’s Beep’N Go Android application to bring health information via mobile to in-store shoppers.

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Greyhound entices consumers with mobile booking via new app

November 4, 2014

Greyhound, a national provider of intercity bus transportation, is enticing consumers to buy more bus tickets via its new mobile application, which features mobile booking and a rewards program.

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River Island extends mcommerce reach with Kindle app

October 31, 2014

Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.

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Toto plunges into mobile with ROI-calculation app

October 30, 2014

Plumbing product manufacturer Toto is entering the mobile space with a new application that lets users calculate the return on their investment and the benefits to the environment for the brand’s high-efficiency products.

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Taco Bell fires up mobile ordering with customization, marketing blitz

October 29, 2014

Taco Bell is taking mobile ordering to new heights via its application, with unique new features, enhanced customization and a marketing blitz.

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Coach takes lifestyle approach with new social shopping app

October 28, 2014

Leather goods maker Coach’s new stand-alone mobile application plays on its Peanuts collection and features fun photo activities.

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3 keys for brands to sustain the mobile app strategy

October 27, 2014

Nearly two years ago, a survey found that the top obstacle to the adoption and success of mobile marketing programs is “a lack of strategy.” Little has changed.

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U.S. Bank extends corporate card program via real-time app

October 24, 2014

In the latest example of how banks have been focusing on streamline mobile experiences this year, U.S. Bank has launched a new mobile application for corporate users that provides real-time access to account information, recent transactions and upcoming due dates.

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Regaining consumer attention for retailer apps through beacon marketing

October 15, 2014

Nearly three out of every four minutes of app usage occurs on one of the individual’s top four apps. But who is to say that all of the other apps downloaded are deemed disposable?

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