It is not just about team colors, beer and finger foods anymore. This year, many eager football fans will add one more thing to their Super Bowl party to-do list: downloading apps.

Midwestern supermarket chain Hy-Vee is letting consumers shop, create shopping lists and locate in-store products via a new mobile application.

Mobile is poised to revolutionize media less than a decade after the desktop Web demolished long-established business models. How will mobile channels such as apps influence media’s future?

For how far we have come in tracking and optimizing online ads, we are still in the dark ages of mobile advertising, especially when it comes to promoting mobile apps.

Android overtook iOS as the market share leader in mobile application downloads for the second quarter of 2011.

NEW YORK – A Magic Beans executive at the Mobile Shopping Fall conference said that 12 percent of all transactions done during the 2010 holiday season were done via its mobile application.

Outdoor goods retailer Cabela’s is cementing its mobile strategy by partnering with digital gift card service Swagg.

British online retailer ASOS is expanding its mobile commerce reach with an iPad, iPhone and iPod touch application that lets consumers shop the company’s full range of products.

Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research.

By Jon Jackson

It should be no surprise that one of the newest CRM strategies reflects that larger trend in mobile: the use of apps to engage the consumer.