With Half.com’s new iPhone applications targeting back-to-school shoppers, eBay has debuted its first buying application that integrates bar code-scanning technology.

Sephora launched the SephoraMobile shopping experience, adding a mobile commerce element to let its customers research and buy beauty products while they are on the go.

LendingTree LLC, a lender exchange and personal finance resource, is aiming to help mobile consumers navigate the bleak economy with a mortgage quote application.

Social networking service Flirtomatic has launched an iPhone application to extend its platform and services – including the selling of virtual goods to consumers and advertising space to brands.

ShoppeSimple, a new service of RSSCheck, has launched a new mobile service to track deals and exclusive offers, while preserving the consumer’s privacy.

A new version of Coupons.com Inc.’s Grocery iQ application has launched with expanded features such as bar code scanning.

Yahoo Inc. has launched a mobile commerce application for Apple’s iPhone and iPod touch.

Target has added new components to its mobile Web site and iPhone application to ramp up for the holiday season.

Walgreens has launched a new mobile site and iPhone application that lets consumers order prescriptions and photos while on the go.

Wells Fargo has launched a new iPhone application called CEO Mobile for commercial banking services.