Application developers and retailers with companion mobile apps, brace yourselves for what is expected to be the single biggest day for mobile shopping yet – and it is right around the corner on Nov. 28.
Articles Tagged ‘application’
American Eagle Outfitters is looking to take advantage of the expected surge in mcommerce sales during the holiday shopping season with enhanced product merchandising in its mobile application.
Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.
In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.
QVC’s recent application revisions focus on simplifying and speeding up mcommerce and broadening video viewing and social media sharing.
CVS/pharmacy and Walgreens targeted mobile-wielding shoppers this holiday season, turning their focus post-Dec. 25 to printing photos, including ones shot with customers’ smartphones.
Uniqlo recently broadened its mcommerce reach to the United States by adding the feature to its iOS and Android applications that are being promoted on Facebook.
As the mobile-application user base grows, so does the volume of trouble tickets: the emails, phone calls, tweets and other messages from users who are confused or upset.
How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.
The mobile commerce conversation has moved beyond just having an application to a demand for services that altogether improve the shopping customer journey.