In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.
Articles Tagged ‘application’
QVC’s recent application revisions focus on simplifying and speeding up mcommerce and broadening video viewing and social media sharing.
CVS/pharmacy and Walgreens targeted mobile-wielding shoppers this holiday season, turning their focus post-Dec. 25 to printing photos, including ones shot with customers’ smartphones.
Uniqlo recently broadened its mcommerce reach to the United States by adding the feature to its iOS and Android applications that are being promoted on Facebook.
As the mobile-application user base grows, so does the volume of trouble tickets: the emails, phone calls, tweets and other messages from users who are confused or upset.
How is a retailer’s mobile app a walled garden? While I will admit that it is not necessarily in full force today, let us consider where it is headed.
The mobile commerce conversation has moved beyond just having an application to a demand for services that altogether improve the shopping customer journey.
Build-A-Bear Workshop has launched the mobile game Bear Valley to let consumers interact with bears in a new way.
A holiday shopping survey from Symphony EYC claimed only 5.6 percent of respondents used their mobile phone to actually buy groceries during the past 12 months. Yet supermarkets continue to launch and tweak their apps.
If you do not provide your mobile applications in other languages, you risk potentially missing out on valuable commerce opportunities.