A holiday shopping survey from Symphony EYC claimed only 5.6 percent of respondents used their mobile phone to actually buy groceries during the past 12 months. Yet supermarkets continue to launch and tweak their apps.
If you do not provide your mobile applications in other languages, you risk potentially missing out on valuable commerce opportunities.
Responsive Web design is a powerful and flexible approach that is being used by organizations of all shapes and sizes to address a critical need.
Consumers use the Web 24/7 due to the affordability and portability of owning a mobile device. The issue they face is connecting with businesses that do not have a mobile-friendly digital strategy.
As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.
With a little creativity and strategic thinking, you can make your mobile commerce app meet and exceed its expectations.
Consumers are increasingly turning to their mobile devices to find deals, with shopkick claiming that 3 million shoppers are using its app for rewards.
Teen fashion retailer Pacific Sunwear of California Inc., better known as PacSun, has further bolstered its mobile credentials with the introduction of an iPhone application geared to handle everything from searching, shopping and buying.
With a third of its online traffic coming from smartphones, casual dining restaurant chain Red Robin realized that it needs to ramp up its mobile strategy.
Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?
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May 20, 2013