Consumers are increasingly turning to their mobile devices to find deals, with shopkick claiming that 3 million shoppers are using its app for rewards.

Teen fashion retailer Pacific Sunwear of California Inc., better known as PacSun, has further bolstered its mobile credentials with the introduction of an iPhone application geared to handle everything from searching, shopping and buying.

With a third of its online traffic coming from smartphones, casual dining restaurant chain Red Robin realized that it needs to ramp up its mobile strategy.

Think through the process of a customer finding, downloading and using your application. What can you provide them that is beyond your Web site or marketing one-sheet?

Fast food giant Burger King is using a mobile application as part of a multichannel effort to push its newly revamped breakfast menu.

Starbucks’ new BlackBerry application lets consumers purchase items using its mobile payment option in Target Starbucks locations and 16 trial stores in Seattle and Silicon Valley.

With Half.com’s new iPhone applications targeting back-to-school shoppers, eBay has debuted its first buying application that integrates bar code-scanning technology.

Sephora launched the SephoraMobile shopping experience, adding a mobile commerce element to let its customers research and buy beauty products while they are on the go.

LendingTree LLC, a lender exchange and personal finance resource, is aiming to help mobile consumers navigate the bleak economy with a mortgage quote application.

Social networking service Flirtomatic has launched an iPhone application to extend its platform and services – including the selling of virtual goods to consumers and advertising space to brands.