Consumers spend more and convert at higher rates when they are in stores rather than online. That is a fact.
Articles Tagged ‘application’
American Homebrewers Association has created a mobile application that acts as a hub for at-home beer brewers and fans, connecting users with deals and information for all things related to beer.
Quick serve restaurant chain Chick-fil-A is enhancing mobile ordering by making it easier for users to choose and find the correct restaurant for picking up their order, including a Google satellite map and a highlighted route.
Home décor online retailer Joss & Main is adhering digital stickers to its mobile application to enhance the shareability of idea boards and make the experience more fun.
Shoppers on the Best Buy application can now filter their searches by which products are available for pickup that day at a store, pointing to the growing importance of real-time inventory insight for driving omnichannel shopping experiences.
Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer.
In a reflection of shoppers’ demands for easy-to-use shopping applications, JCPenney has simplified browsing and checking out while making its latest omnichannel service – Buy Online, Pick Up in Store Same Day – available to users.
Hilton Worldwide is boosting the appeal of in-application booking by enabling users to see a hotel’s surroundings and a room’s potential view through a new integration with Google Maps.
JCPenney has started offering in-application purchases for major appliances in select markets, taking the chain’s efforts to lure back customers by reintroducing a long-absent product category to mobile for the first time.
Consumers now want to go beyond just consuming. They want behind-the-scenes, interactive exploration of the media and activities that they enjoy.