NEW YORK – A Lord & Taylor executive said he views beacons as a cost-effective way to test mobile payments and was, therefore, surprised that Apple went with NFC for its mobile payments play.
Articles Tagged ‘Apple’
Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.
While having security is crucial, when a system is hacked, consumers tend to remember the lack of security rather than the security that was in place. The situation with mobile devices is even worse.
What does the story of Nokia and Apple have to do with the power of design and imagination in the luxury industry? In one word: everything.
An upscale German restaurant group’s testing of Apple’s iBeacon technology is streamlining the in-store experience with a mobile application that rewards loyal customers for spending time there.
With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.
Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.
Apple latest mobile operating system update, iOS 8, is likely to have several implications for retailers, the biggest of which could be from making Touch ID available to third party developers, extensions and widgets.
Apple is reportedly introducing a new mPOS system in its own retail stores, possibly signaling its intention to introduce a solution more broadly in the market.
The number of mobile point-of-sale devices used by department stores, apparel and shoe stores will nearly triple this year, according to a new report from IHL Group.