American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

The Dealmap is providing a resource for consumers to find and share local deals via a new application available in Apple’s App Store.

Sephora launched the SephoraMobile shopping experience, adding a mobile commerce element to let its customers research and buy beauty products while they are on the go.

ING is encouraging its customers to “put their bank branch in their pocket” with the launch of its enhanced mobile application for iPhone and BlackBerry devices.

Citigroup responded quickly to correct a security flaw in its mobile banking app for iPhone, and the problem seems to be an isolated incident, not an alarming trend.

Pharmacy giant CVS Caremark has launched the Caremark.com iPhone application to let plan members manage and pay for their prescriptions using their mobile devices.

App developer shopkick raised $15 million in Series B financing led by Greylock Partners, a sign that the mobile medium is becoming a priority for retailers.

Elite Gudz released the Plug the BP Oil Spill iPhone application that enables in-app donations to National Wildlife Federation.

JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.