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Articles Tagged ‘Apple’


American Eagle drives retail sales with mobile triple play

August 25, 2010

American Eagle Outfitters is taking advantage of various mobile channels to enhance its consumer engagement efforts, ultimately leading to increased sales.


Macy’s exec: Location-based mobile rewards key tactic to drive foot traffic

August 19, 2010

Retail giant Macy’s is partnering with shopkick to enhance its overall mobile strategy, with the goal of inspiring consumer loyalty and driving foot traffic in-store.

Dealmap app aggregates and maps nearby local deals

August 11, 2010

The Dealmap is providing a resource for consumers to find and share local deals via a new application available in Apple’s App Store.

Sephora unveils multiplatform mobile shopping experience

August 4, 2010

Sephora launched the SephoraMobile shopping experience, adding a mobile commerce element to let its customers research and buy beauty products while they are on the go.

ING Direct USA uses contests to promote mobile banking apps

July 30, 2010

ING is encouraging its customers to “put their bank branch in their pocket” with the launch of its enhanced mobile application for iPhone and BlackBerry devices.

What does Citi iPhone app security flaw mean for mobile banking?

July 28, 2010

Citigroup responded quickly to correct a security flaw in its mobile banking app for iPhone, and the problem seems to be an isolated incident, not an alarming trend.

CVS enables in-app payments for prescriptions

July 28, 2010

Pharmacy giant CVS Caremark has launched the Caremark.com iPhone application to let plan members manage and pay for their prescriptions using their mobile devices.

App developer shopkick gets $15M in funding

July 19, 2010

App developer shopkick raised $15 million in Series B financing led by Greylock Partners, a sign that the mobile medium is becoming a priority for retailers.

Elite Gudz drives in-app donations for National Wildlife Federation

July 19, 2010

Elite Gudz released the Plug the BP Oil Spill iPhone application that enables in-app donations to National Wildlife Federation.

JCPenney back-to-school effort taps mobile to sell latest looks

July 15, 2010

JCPenney’s multichannel back-to-school campaign features ads that will run via Apple’s iAd, mobile coupons, a WAP site for teens and a new iPhone application.