Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales.

CauseWorld, the first mobile application to let consumers do good just by walking into a store and “checking in” via their handset, has added new bar code scanning technology.

Expense management company Certify LLC’s Certify Wallet Mobile has risen to the Top 10 iPhone finance application downloads with more than 10,000 people signing up to try the application.

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.

In an exclusive interview, a Sears Holdings executive discussed the mobile strategy for Kmart and the retail giant’s mobile Web sites and smartphone applications.

Mobile banking and payment service provider ClairMail Inc. has extended its clients’ mobile Web experience to Android and BlackBerry devices.

Hotel.info has entered mobile commerce, extending its “Check & Book” motto to mobile.

Flooring retail giant Lumber Liquidators has released the Floor Finder application for Apple’s iPhone and iPod touch to drive consumers to its bricks-and-mortar locations.

Wow Bao, a Lettuce Entertain You Enterprises Inc. quick-service restaurant specializing in steamed Asian buns called “bao,” has entered the mobile commerce arena to increase sales.

In-flight catalog retailer SkyMall is reaching out to its target audience of affluent, well-educated travelers who are receptive to unique product offerings with a mobile commerce application.