Articles Tagged ‘Apple’


Selfridges puts Apple Watch at the center in floral window display

August 27, 2015

British department store chain Selfridges is treating passersby to an elaborate new window display created in collaboration with Apple to highlight its latest accessory, the Apple Watch.

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How app search optimization is about to change

August 25, 2015

We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.

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Mobile Minutes: Android Wear watches; Apple raises funds; Uber bookings; Oracle acquires Maxymiser

August 24, 2015

Today in mobile marketing – Google just made its smartwatch faces actually useful; Apple raises $1.6 billion in record corporate bond deal; Uber seen reaching $10.8 billion in bookings in 2015: fundraising presentation; Oracle to acquire mobile-marketing startup Maxymiser.

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Mobile Minutes: Twitter mobile ads; Apple vs. Samsung; Facebook internship; Snapchat

August 21, 2015

Today in mobile marketing – Twitter opens up its mobile ad network, introduces video; Apple narrows gap with Samsung in global smartphone sales; What I learned when I lost my internship at Facebook; Sorry Snapchat, but you’re not winning this election.

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Mobile Minutes: WeChat grows; Mobile order and pay; Whisper app; Apple’s business push

August 14, 2015

Today in mobile marketing – WeChat’s growth shows why messaging apps attract big valuations; Mobile order & pay – the ultimate brand experience (just ask Starbucks); Anonymity working for Whisper app; With iPad sales falling, Apple pushes into businesses.

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American Express swipes in Apple Pay for corporate card holders

August 11, 2015

American Express is enabling its corporate card holders to pay with their smartphones while on-the-go via a new partnership with Apple Pay, highlighting how the payment platform continues to gain steam in the financial sector.

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Mobile Minutes: Skin sensors; Twitter and NFL; Apple embraces mcommerce; Facebook vs. YouTube

August 11, 2015

Today in mobile marketing – Electronic skin sensors to control mobile gadgets; Twitter expands partnership with NFL; Apple swaps online ‘store’ for ‘buy’ buttons; Facebook isn’t a real threat to YouTube … yet.

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Mobile Minutes: IBM helps Apple; Food’s tech upgrade; Windows 10; GE’s app store

August 6, 2015

Today in mobile marketing – IBM, Apple’s rival-turned-partner, plans to help other companies adopt Macs; Food on the move: Delivery services get a tech-powered upgrade; Windows 10 Mobile needs more apps to be worthy; G.E. plans app store for gears of industry.

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Mobile Minutes: Anticipating needs; Sprint narrows loss; BMW embraces digital; Apple’s wireless service

August 5, 2015

Today in mobile marketing – Apple and Google know what you want before you do; Customers are slowly flocking back to Sprint as it narrows its loss; BMW CEO puts digital trends at center of strategy review; Apple may launch wireless phone service.

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Mobile Minutes: Streaming music payments; Verizon teams with Vice; Apple’s profits; Nokia’s mobile return

July 15, 2015

Today in mobile marketing – Your streaming music payments are going where?; Vice shows to air on Verizon Mobile Internet TV service; Apple doesn’t sell all the phones. But it makes all the money; Nokia’s return to mobile is ‘complicated.’

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