Articles Tagged ‘Apple’


Getting rich push notifications right in Apple’s iOS 10

September 15, 2016

Of all the new changes announced by Apple this month, none are more impactful for marketers than the availability of rich push notifications, which debuted with iOS 10 this week.

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Mobile Minutes: Twitter’s video ads; Apple’s EU tax ruling; Google and PayPal; Amazon’s Sonos partnership

August 31, 2016

Today in mobile marketing – Twitter expands video ad program; Apple’s $14.5 billion EU tax ruling: What you need to know; Google is winning the fight for PayPal’s business; Sonos bringing voice control to its speakers with Amazon partnership.

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Mobile Minutes: Apple sued over touchscreens; Square’s new partnership; WhatsApp privacy changes; Fitbit for swimming

August 30, 2016

Today in mobile marketing – Apple is sued over unresponsive iPhone 6 touchscreens; Square is expanding lending and payment services with two competitors; WhatsApp privacy changes raise EU concern over user data control; Fitbit unveils new tracker for swimming.

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Apple, app-ification and the power of chatbots

August 29, 2016

Undoubtedly, chatbots are becoming increasingly pervasive, and they will continue to optimize how publishers and brands communicate and develop relationships with their audience.

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Mobile Minutes: Snapchat and young voters; Facebook open sources AI; Apple’s security upgrade; YouTube’s TV app

August 26, 2016

Today in mobile marketing – Snapchat lures more campaign spending as candidates court young voters; Facebook open sources AI image recognition software; Apple upgrades iOS after spyware finding; YouTube just created a new TV app for cord-cutting viewers.

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Mobile Minutes: Pinterest’s video ads; Snapchat’s 360 video ad; Apple expands carrier billing; Web tracking surges

August 18, 2016

Today in mobile marketing – Pinterest starts selling video advertising, seeking to catch up; Snapchat’s first 360-degree video ad is for Sony thriller Don’t Breathe; Apple brings mobile billing to Japanese iPhone users; They really are watching you: Web tracking surges with online ads.

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Mobile Minutes: Facebook’s camera push; Celebrity post crackdown; Apple offers bug bounties; Google gains in India

August 8, 2016

Today in mobile marketing – Facebook focuses on Snapchat-like camera; FTC to crack down on paid celebrity posts that aren’t clear ads; Apple’s finally offering bug bounties – with the highest rewards ever; Google outpaces Facebook on getting India connected to Internet.

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Mobile Minutes: Nielsen and Facebook; NFL on Snapchat; Apple and tablets; Time Warner invests in Hulu

August 4, 2016

Today in mobile marketing – Nielsen to measure TV chatter on Facebook; The NFL is now the first sports league to be on Snapchat’s Discover platform; Apple’s continued domination of a shrinking market; Time Warner acquires 10pc stake in Hulu for $583M.

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Mobile Minutes: Shyft gains traction; Planet of the Apps; In-flight entertainment; ABC streaming remains free

July 14, 2016

Today in mobile marketing – Starbucks baristas want control over their hours. There’s an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows.

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Mobile Minutes: Facebook Messenger’s 11K bots; Apple eyes Tidal; Spotify vs. Apple; Disney likes MLB’s streaming video

July 5, 2016

Today in mobile marketing – Facebook Messenger now has 11,000 bots on its platform; Apple in talks to acquire Jay Z’s Tidal music service; Spotify accuses Apple of stymying competition by halting app; Disney to acquire 33pc stake in MLB’s streaming-video unit valuing it at $3.5B (Report).

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