Big in Japan Inc., the developers of ShopSavvy, are adding augmented reality and QR code support to the application in an effort to expand consumer use of 2D bar codes.

The Human Rights Campaign Foundation has launched an iPhone application that gives consumers ratings on how brands and retailers treat lesbian, gay, bisexual and transgender employees.

ShoppeSimple, a new service of RSSCheck, has launched a new mobile service to track deals and exclusive offers, while preserving the consumer’s privacy.

Mplayit has launched an Android application store on Facebook that offers more than 15,000 cross-platform applications.

Best Buy is using Brightkite’s augmented reality advertising platform to drive consumers in-store.

Sears Holdings Corp. has launched the Sears Personal Shopper iPhone application that connects consumers with a live personal shopper.

A new version of Coupons.com Inc.’s Grocery iQ application has launched with expanded features such as bar code scanning.

Polo Ralph Lauren Corp. is sponsoring GQ magazine’s new mobile application in an effort to promote the preppy retailer’s fragrances.

Order Pizza, a new iPhone application from OrderMapper Inc., lets consumers order from nearby pizzerias using their iPhone.

PriceGrabber.com, a comparison shopping site, has launched a free mobile commerce iPhone application.