Salem Communications has launched 57 mobile applications for radio station listeners with iPhone or BlackBerry devices.

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the application stores.

PayPal has launched its Send Money application for Research In Motion’s BlackBerry smartphones.

Timberland has rolled out an integrated marketing campaign that uses mobile to create a dialogue with young city-dwelling consumers.

Amazon.com Inc. has lauched its latest mobile offering, the Amazon App for BlackBerry, which is now available as a free download directly from its Web site.