The concept of app store optimization has caught fire recently due in no small part to the massive volume of applications clogging the app stores: nearly 3 million apps are available on the Apple App Store and Google Play apiece.
Articles Tagged ‘App Store’
As we all know, both the Android and iOS App Stores are crowded. To be successful, you need to do more than just develop an app and wait for the money to start rolling in. But with so many mobile apps out there, how does one truly standout?
Apple experienced a jolly holiday commerce season, with customers spending more than $1.1 billion on new mobile applications and in-app purchases within a two-week period.
There are only a few powers that are trying to lock the mobile ecosystem: Apple, Amazon, Google, Facebook, Microsoft and Du. And while Apple and carriers are unabashedly closed fiefs, Google’s Android may not be truly open.
Retail giant Best Buy is placing an iPhone application at the center of its national Buy Back campaign that is intended to convince consumers to upgrade to latest and greatest consumer electronics products.
Investment banking giants Goldman Sachs and Oppenheimer are among the first brands advertising within the new Bloomberg Businessweek application for Apple’s iPad.
Omaha Steaks has launched a new mobile Web site to enhance its various marketing channels and make it easier for consumers to purchase its food products while on the go.
Texas-based restaurant chain la Madeleine claims that its overall takeout business has increased 6 percent, driven by opening up new customer touch points for placing orders across online, social media, a call center and mobile.
Bank of America’s Merrill Lynch has launched applications for Apple’s iPhone and iPad and Research In Motion’s BlackBerry devices for clients of Merrill Lynch Wealth Management and Merrill Edge.
Omaha Steaks’ new commerce-enabled Steak Time application for Apple’s iPad is designed to keep the brand top of mind and influence the purchase decisions of affluent early-adopters.