In the past, retailers and brands have thought to build it and they will come. But shoppers do not want the hassle of having to go out of the way to adapt their shopping habits to mobile commerce.
Articles Tagged ‘app’
U.S. Bank is expanding and improving its mobile applications, adding new features such as photo balance transfer, in an ongoing effort to attract younger consumers.
Uniqlo recently broadened its mcommerce reach to the United States by adding the feature to its iOS and Android applications that are being promoted on Facebook.
The mobile commerce conversation has moved beyond just having an application to a demand for services that altogether improve the shopping customer journey.
National Car Rental is mobilizing its loyalty program via an application that lets members manage their trip and reserve cars.
Toys “R” Us and Diageo are among a handful of brands that are testing a new mobile ad format from foursquare that doles out ads to consumers after they check-in to locations in a move by the social media application to separate itself from its competitors.
Ponderosa and Bonanza Steakhouse restaurants are aiming to incentivize users to come into restaurants this summer to redeem mobile offers.
It is interesting to follow the raging holy war surrounding mobile Web versus native applications.
As the interaction taking place on desktops, tablets and mobile devices continues to increase, it is essential to focus on providing a consistent customer experience through every channel.
British outdoor goods retailer Go Outdoors is mobilizing its loyalty program to drive consumers in-store via an iPhone app.