As Earth Day approaches, A&P and Zavers are teaming up for an environmentally friendly promotion for their mobile coupon initiatives that are achieving double-digit redemption rates.

Supermarket chain A&P tapped Zavers to offer SMS-based mobile couponing at participating A&P grocery stores.

Digital incentive and information management company Zave Networks and mobile service provider Didmo are teaming up to help advertisers deploy mobile applications and coupons.

A&P, Waldbaums, Super Fresh and The Food Emporium have introduced digital coupons available on mobile devices and on the Web.

A&P, Waldbaums, Super Fresh and The Food Emporium have introduced digital coupons available on mobile devices and on the Web.