These days brands and retailers are constantly rolling out mobile applications to keep up with tech-savvy consumers. However, only a slight few have really stepped up their game and incorporated the key features needed to have users coming back.

SAN DIEGO – A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.

Specialty health and wellness retailer GNC has upgraded its iPhone and Android applications to create a better mobile experience for its tech-savvy consumers.

Apple recently threatened to ban apps from the App Store that use “black hat” techniques for improving visibility. There is a better way to help consumers find and download your apps.

In its latest financial results released this week, Amazon revealed that the number of customers for the Amazon Appstore nearly tripled in the fourth quarter compared to the third quarter.

More than 12 percent of traffic to retailers’ and other marketers’ Web sites now come from mobile devices, according to a new report from Walker Sands Communications.

Clothing retailer Express is using in-store QR codes to increase its application downloads and bolster its social media following.

IOS and Android device owners downloaded 1.2 billion mobile applications between Christmas and New Year’s Eve, pointing to continued upside potential for app developers.

Web browsing via mobile devices is growing and iOS is the operating system of choice for such activity, according to new data from NetMarketShare.

Doughnuts franchise Krispy Kreme is letting users track down the nearest location to find their favorite breakfast sweets via a new mobile application.