American Express’ new far-reaching coalition loyalty program featuring brands such as Macy’s and ExxonMobil is a prime example of how mobile is making loyalty bigger and better by making it easier for members to earn rewards from one merchant in real-time and then immediately apply them to a purchase from another.
Articles Tagged ‘American Express’
American Express is swapping card numbers for tokens with its new NFC-based, token payment service.
McDonald’s moved farther into mobile payments by partnering with American Express to let card holders in the drive-thru lane use reward points from their mobile application to pay for food purchases.
American Express’ recently announced partnership with Uber on a first-of-its-kind loyalty program represents the latest attempt to evolve from executing transactions to creating meaningful human interactions.
American Express is boosting its membership rewards program by leveraging ride-sharing service Uber to create a mobile loyalty partnership, enabling Amex card members and Uber riders to use loyalty reward points seamlessly in-app and in real time for on-demand transportation.
Mobile is a key part of the feature set and marketing behind the new American Express EveryDay Credit Card, which is targeted at on-the-go moms who depend on their smartphones to help manage their busy lifestyles.
Luxury Daily today – Robb Report brings time to life with Watch Collector app; Bloomingdale’s hosts live-styling event on Instagram to drive interaction.
American Express has added a new feature to its mobile application that lets consumers pay with points via their mobile devices.
With the release of the iPhone 5S and 5C, we saw the death of mobile payment as we know it, and the hundreds of thousands of NFC-enabled retailers across the world are now scratching their heads about what to do next.
By teaming up to create a new standard that would streamline mobile payments, leading card networks Visa, MasterCard and American Express hope to ensure a prominent role in smartphone and tablet transactions while also driving overall adoption by consumers and retailers.