American Express streamlines expense tracking via mobile app
April 24, 2013American Express is making it easier for business clients to manage their expenses via a new mobile application that cuts out the need to save paper receipts.
Articles Tagged ‘American Express’
American Express mobile advertising campaign generates 95pc view-to-completion rate
April 15, 2013NEW YORK – An American Express executive at the 2013 IAB Mobile Marketplace last week said that a campaign with SessionM created a value exchange between the brand and consumers, as well as highlighted the labor challenges in developing bespoke mobile advertising units.
Macy’s exec: Mobile cannot be a cookie-cutter approach
January 16, 2013NEW YORK – A Macy’s executive at the NRF 102nd Annual Convention & Expo said that mobile needs to be customized and personalized, meaning that the medium intertwines into every part of a marketing strategy
American Express, Fox enable mobile commerce for “New Girl” viewers
November 27, 2012American Express and Fox Broadcasting Co. have teamed up to give viewers of “New Girl” a way to shop for items appearing in the show via their mobile devices.
American Express keeps holiday shopping top-of-mind via iAd campaign
November 20, 2012American Express is putting functionality at the forefront of its iAd campaign to drive consumers to shop from small businesses during one of the busiest shopping weekends of the year.
American Express taps mobile to update loyalty program for the holidays
November 14, 2012American Express is introducing several mobile upgrades to its loyalty program to make holiday shopping easier, including launching mobile gift cards that can be used to pay for purchases at Banana Republic, Pottery Barn and Old Navy.
American Express, NBCUniversal ramp up second-screen efforts via mobile shopping initiative
November 12, 2012American Express and NBCUniversal have partnered on a mobile initiative that lets consumers shop inspired looks from their favorite television shows through their smartphones and tablets.
Walmart, Amex prepaid card relies on mobile to streamline online banking
October 9, 2012Walmart and American Express have teamed up to launch a prepaid card called Bluebird, with mobile playing a key role in simplifying deposits, account management and person-to-person payments.
Mobile wallet makeover positions Google higher in NFC race
August 3, 2012Google has revamped its mobile wallet application to now support all credit and debit cards, as well as let users disable the service remotely – a move that further solidifies the search giant’s continuous determination to win the ongoing NFC race.
American Express raises brand awareness via interactive mobile ad campaign
June 12, 2012American Express is running a mobile campaign that leverages social features to create a personalized consumer experience based on interests and spending habits.
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