Applebee’s, American Eagle, AMC Theatres, Blockbuster, Bass Pro Shops and SpaFinder are driving revenue by offering Valentine’s Day digital gift cards that are redeemable via mobile.

Advance movie ticketing merchant MovieTickets.com is expanding its mobile offerings with free applications for Apple’s iPhone and iPod touch and Research In Motion’s BlackBerry.

Fifth Third Processing Solutions is offering mobile infrastructure, commerce and marketing company Transaction Wireless’s virtual gift card platform to its merchant partners.