While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.
Articles Tagged ‘Amazon’
Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.
Amazon’s decision to experiment with deliveries bypassing traditional delivery companies takes the retail battle to the newest area of competitive advantage: the last mile.
Brands including Amazon, Lowe’s and E*Trade have embraced iOS 8′s Touch ID in recognition of mcommerce’s unrealized potential as mobile app usage continues to grow.
Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.
Mobile commerce continues to grow at a rate many times faster than both ecommerce and in-store sales volumes, as app use among consumers also rises, new research from comScore indicate.
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, TwitterAugust 22, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, TwitterAugust 15, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi and LivingSocial. This day-long New York event is a must-attend for brands, retailers, ad agencies and publishers looking to map out an effective mobile marketing and commerce strategy tying in with other channels, especially around the key holiday season.
Amazon made its widely anticipated move into mobile credit-card processing with the launch of Amazon Local Register, taking on rivals Square and PayPalHere by offering a low transaction rate of 1.75 percent per swipe.
GameStop is attempting to fight back against Amazon and other online players by introducing real-time brand promotions, information, ratings and reviews to smartphone users directly in-aisle via beacons.