Amazon is racing past its own milestone of offering same-day delivery with the new Prime Now for Prime customers that promises one-hour delivery, showing the online retailer’s determination to remain one step ahead of its competition.
Articles Tagged ‘Amazon’
In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr.
Amazon’s new Facebook-powered Surprise! mobile application points to how mobile gift cards are increasingly a must-have for a comprehensive mcommerce strategy.
With major retailers such as Amazon, Target and Macy’s offering image recognition within their mobile applications, the technology is likely to become a must-have although more sophisticated scan-to-shop deployments could remain limited.
Amazon, which has been slow to jump onboard with social media, is making a bigger push into Instagram and Snapchat in time for the holiday shopping season, reflecting social’s growing influence on the customer journey.
While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.
Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.
Amazon’s decision to experiment with deliveries bypassing traditional delivery companies takes the retail battle to the newest area of competitive advantage: the last mile.
Brands including Amazon, Lowe’s and E*Trade have embraced iOS 8′s Touch ID in recognition of mcommerce’s unrealized potential as mobile app usage continues to grow.
Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.