Procter & Gamble is distributing mobile coupons for many of its brands to influence consumers’ purchase decisions while they are shopping at supermarkets nationwide.

Procter & Gamble’s Always has rolled out an application that not only provides branded content and tips, but also lets women discreetly buy feminine hygiene products directly on their mobile devices.

The Great Atlantic & Pacific Tea Company Inc. is encouraging shoppers to help the Children’s Miracle Network via mobile giving.