Articles Tagged ‘Allistair Goodman’


Location-based ads should be offers that are actionable in real world: panelist

April 14, 2011

SAN FRANCISCO – While location-based marketing does not define all the opportunities in mobile, the ability to influence consumer behavior at or near the point of sale are among the most compelling, according to panelists at an ad:tech session.

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Location-based mobile offers key to driving in-store visits: CTIA panelist

March 24, 2011

ORLANDO, FL – A panelist at International CTIA said that 2010 was the year of mobile apps, but in 2011 retailers will shift their focus to delivering relevant, location-based offers to consumers on their mobile devices to drive them in-store.

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