SAN FRANCISCO – While location-based marketing does not define all the opportunities in mobile, the ability to influence consumer behavior at or near the point of sale are among the most compelling, according to panelists at an ad:tech session.
ORLANDO, FL – A panelist at International CTIA said that 2010 was the year of mobile apps, but in 2011 retailers will shift their focus to delivering relevant, location-based offers to consumers on their mobile devices to drive them in-store.
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May 19, 2013