Placecast, a creator of a location-based marketing platform, has raised an additional $3 million in Series B funding to expand its ShopAlerts location-based marketing service.

A new study from 1020 Placecast and Harris Interactive found that American consumers are interested in receiving opt-in alerts from their favorite food, entertainment and consumer product brands.

1020 Placecast has launched an online video series where consumers divulge their true feelings about mobile commerce.