Articles Tagged ‘Alistair Goodman’


Kiehl’s exec: 73pc of opt-in customers make a purchase after receiving a text alert

September 21, 2012

An executive with Kiehl’s said that 73 percent of customers who opted-in to receive location-based text alerts made a purchase after receiving one of these messages during a Mobile Commerce Daily webinar yesterday.

Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

September 20, 2012

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

September 12, 2012

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

The power of location-based technology

September 10, 2012

Location is continuing to play a major role for brands and retailers’ mobile commerce efforts and companies are incorporating the technology to not only better target consumers, but increase foot traffic.

Webinar on Sept. 20: Behind the Geofences: Research insights from Kiehl’s and other location-based mobile marketing campaigns

September 1, 2012

Register for this free webinar Sept. 20 at 2–3 p.m. ET on the future of location-based marketing. Hear experts from skincare retailer Kiehl’s, Primary Impact and Placecast.

Top do’s and don’ts of mobile commerce

August 14, 2012

The mobile commerce space is growing at a rapid pace and marketers are increasingly incorporating new technologies such as NFC to drive sales. Although effective, many companies are still not using mobile to the best of their abilities to drive engagement.

Data is key to the future of mobile check-ins

June 1, 2012

Mobile check-ins have been losing steam for a while. However, by offering an upfront value, as well as relevant and tailored content, marketers can drive that in-store traffic.

Will wide-scale adoption of geofencing happen this year?

April 16, 2012

While much has been said about the potential of geofencing for retailers, so far, the real-life executions have been limited and wide-scale adoption could still be another year or more away.

Location a place for loyalty retention: Placecast exec

September 28, 2011

NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards.

Are mobile incentives the only way to drive consumers in-store?

July 20, 2011

While offering a mobile incentive helps drive traffic in-store and build relationships between companies and consumers, are retailers targeting customers in the right way to increase their revenue?