Alex and Ani is continuing its omnichannel shopping strategy with ads on Facebook and Instagram promoting an in-store gift-with-purchase offer and featuring a Mother’s Day-themed video and a button that clicks through to a store locator for convenience.
Articles Tagged ‘Alex and Ani’
Jewelry retailer Alex and Ani is merging engaging content with commerce in a comprehensive new application, a move designed to further build the brand and drive mobile sales.
New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.
SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.
SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
Alex and Ani is rolling out mobile beacons in 40 of its retail stores to help consumers better understand the brand’s line of jewelry products.
Lifestyle brand Alex and Ani implemented mobile checkout technology into its holiday strategy and found that it helped increase sales by 318 percent.
Lifestyle retailer Alex and Ani has rolled out mobile point-of-sale offerings to its stores to both streamline the shopping experience and develop stronger relationships with consumers.