Articles Tagged ‘Alex and Ani’


Alex and Ani unclasps omnichannel Mother’s Day push on Instagram

May 3, 2016

Alex and Ani is continuing its omnichannel shopping strategy with ads on Facebook and Instagram promoting an in-store gift-with-purchase offer and featuring a Mother’s Day-themed video and a button that clicks through to a store locator for convenience.

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Alex and Ani’s shopping app is a mobile haven for zodiac fans

October 7, 2015

Jewelry retailer Alex and Ani is merging engaging content with commerce in a comprehensive new application, a move designed to further build the brand and drive mobile sales.

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Alex and Ani promotes roots in music-themed Twitter contest

September 22, 2014

New England jewelry retailer Alex and Ani is promoting its roots on Twitter with a social campaign awarding one winner with free tickets and a bangle bracelet to concerts at the House of Blues Boston.

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1800Flowers’ mobile retargeting efforts bloom with fingerprinting

March 7, 2014

SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.

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Alex and Ani exec: Personalization extends across channels for retargeting halo effect

March 6, 2014

SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.

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Alex and Ani scales iBeacon to aid in product education

February 14, 2014

Alex and Ani is rolling out mobile beacons in 40 of its retail stores to help consumers better understand the brand’s line of jewelry products.

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Alex and Ani increases holiday sales by 318pc via mobile checkout implementation

January 24, 2013

Lifestyle brand Alex and Ani implemented mobile checkout technology into its holiday strategy and found that it helped increase sales by 318 percent.

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Alex and Ani cut in-store queues via mobile POS

November 30, 2012

Lifestyle retailer Alex and Ani has rolled out mobile point-of-sale offerings to its stores to both streamline the shopping experience and develop stronger relationships with consumers.

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