Mobile Marketer today – How to create in-app ads with impact; Warner Bros. exec: Ultraviolet is a big initiative.

You have built an eye-catching mobile ad, and your target user has clicked on it. Everything is going according to plan. But what happens next?

Hewlett-Packard recently partnered with Hearst for a mobile initiative where Popular Mechanic subscribers could enter to win prizes by either scanning a personalized QR code or by entering a custom URL link.

Financial institution Charles Schwab is incorporating mobile in a new advertising series for its “Talk to Chuck” campaign.

Luxury Daily today – Giorgio Armani supports UNICEF tap project with app; Do celebrity endorsers pay off for luxury brands?

If you want to understand the effect that Apple’s iPad will have on the magazine industry, look no further than the face of a publisher when you put one in her hands.

Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.

Charging for mobile application downloads is not the answer to declining ad revenues. The answer lies elsewhere.