Luxury Daily today – Givenchy makes entrance on Instagram with Erykah Badu images; LVMH shows dedication to Chinese consumers with training program.
Articles Tagged ‘Advertising’
Luxury Daily today – Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics; Chanel chooses Kristen Stewart for new campaign to excite younger consumers.
Luxury Daily today – Harrods bolsters mobile beauty sale with interactive makeup studio; Net-A-Porter enters print media with branded magazine.
Luxury Daily today – Van Cleef & Arpels touts diamonds with interactive content ad on The Cut; Hermès animates orange gift boxes to spark holiday ideas.
Luxury Daily today – IWC app recommends watches using personality quiz responses; Dior balances heritage, botany in skincare range promotion.
Luxury Daily today – Bentley dabbles in holiday spirit with 24-day Twitter campaign; Burberry leads digital fashion pack for third straight year: L2.
Luxury Daily today – Longines pushes ecommerce with multiple New York Times mobile ads; Cartier showcases legacy of art and design at Paris exhibit.
Luxury Daily today – Céline sparks look book interest with bright New York Times mobile ad; Marc Jacobs fetes Playboy magazine’s anniversary to show edginess.
Luxury Daily today – Injecting heritage into mobile games builds brand community; Prada’s anti-paradise video accentuates accessories from print campaign.
Luxury Daily today – Jaguar builds upon F-Type Coupé myth via Instagram video; Fashion brands embrace spirit of giving with holiday charity initiatives.