Articles Tagged ‘Advertising’


Marsh Supermarket app gives customers free money for interacting with brands

December 6, 2016

Marsh Supermarkets is giving its customers a unique spin on the standard rewards-earning with a new mobile application that gifts users real money to use at the store in reward for viewing in-app ads.

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3 monetization strategies to boost ad revenue

November 14, 2016

It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.

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Brands are the ultimate navigation device in a fragmented world – Luxury Daily

November 3, 2016

Luxury Daily today – Marketers that dive into UGC, data will win out: Brand Networks; Brands are the ultimate navigation device in a fragmented world.

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Tag Heuer combines luxury materials, innovative technology for Connected timepiece – Luxury Daily

November 1, 2016

Luxury Daily today – Tag Heuer combines luxury materials, innovative technology for Connected timepiece; Newly minted super rich leaking into accessible luxury: BCG.

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Ad:tech New York Nov. 2-3 is harbinger of makeover for 20-year-old digital conference pioneer

October 31, 2016

The event boasts 186 speakers for 68 sessions under the overarching theme of “Shift, experience, reimagine.”

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Kenzo, H&M express brand motifs in emoji-form as capsule debut nears – Luxury Daily

October 24, 2016

Luxury Daily today – Kenzo, H&M express brand motifs in emoji-form as capsule debut nears; Luxury market to see 4pc compound annual growth revenue increase by 2020.

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Creative must drive programmatic advertising strategy

October 14, 2016

As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.

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Moët & Chandon explores US cities for limited-edition bottle program – Luxury Daily

August 25, 2016

Luxury Daily today – Moët & Chandon explores US cities for limited-edition bottle program; Tag Heuer vies for attention of millions as China launches Mars mission.

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Gucci ingrains brand symbols into consumer lexicon via in-app game – Luxury Daily

August 17, 2016

Luxury Daily – Gucci ingrains brand symbols into consumer lexicon via in-app game; Can Neiman Marcus recover from delayed IPO and diminished revenue?

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Audi advocates for everyday and extreme use in new ad – Luxury Daily

August 15, 2016

Luxury Daily today – Audi advocates for everyday and extreme use in new ad; Emerging markets due to overtake Europe as luxury goods revenue leader by 2020: report.

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