Articles Tagged ‘Advertising’


Michael Kors celebrates Lunar New Year with Chinese app debut – Luxury Daily

February 9, 2016

Luxury Daily today – Michael Kors celebrates Lunar New Year with Chinese app debut; Louis Vuitton’s positive Chinese placement a result of slow, steady growth.

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Estée Lauder relies on brand ambassadors to bring makeup into Vogue – Luxury Daily

February 8, 2016

Luxury Daily today – Estée Lauder relies on brand ambassadors to bring makeup into Vogue; 4 forces behind luxury complexity.

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Affiliate marketing offers alternative to crowded content marketplace: Forrester – Luxury Daily

February 5, 2016

Luxury Daily – Affiliate marketing offers alternative to crowded content marketplace: Forrester; Inside Chanel video details 130-hour haute couture process.

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BMW partners with Moovit to extend mobility platform – Luxury Daily

February 4, 2016

Luxury Daily today – BMW partners with Moovit to extend mobility platform; Kenzo crafts time-bending narrative using iPhone.

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Mobile video ads poised to explode, but brands must make investment: L2 – Luxury Daily

February 2, 2016

Luxury Daily today – Mobile video ads poised to explode, but brands must make investment: L2; Zoolander infiltrates high fashion as film premiere approaches.

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Bulgari reveals perfect mistake after more than a decade of waiting – Luxury Daily

February 1, 2016

Luxury Daily today – Bulgari reveals perfect mistake after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.

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Bang & Olufsen grants total control via connected mobile app – Luxury Daily

January 29, 2016

Luxury Daily today – Bang & Olufsen grants total control via connected mobile app; 5 new luxury retail formats to look out for this year.

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Jean Paul Gaultier provides perspectives on couture show through Periscope – Luxury Daily

January 28, 2016

Luxury Daily today – Jean Paul Gaultier provides perspectives on couture show through Periscope; Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase.

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Tiffany aims for proposal placement with extensive mobile ads – Luxury Daily

January 27, 2016

Luxury Daily today – Tiffany aims for proposal placement with extensive mobile ads; Influencer marketing needs to prioritize content over commerce.

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Announcing Mobile FirstLook: Strategy 2016 New York Jan. 20

January 19, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2016 from a mobile standpoint. Hear speakers from Coca-Cola, Unilever, Barnes & Noble’s Nook, Clorox, TPN, Forrester Research, HSN, American Express, Google, Foursquare, mCordis, GrubHub, AKQA, Essence and Mobext.

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