Luxury Daily today – Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.
Articles Tagged ‘Advertising’
Luxury Daily today – BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.
Luxury daily today – Brands begin to register .luxury domain names; Saks promotes range of footwear with varied Vogue mobile effort.
Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.
Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.
Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.
Luxury Daily today – Ralph Lauren egg proves most popular in Fabergé hunt; Lancôme uses banner ads and pop-ups to catch consumer attention.
Luxury Daily today - Mandarin Oriental looks for guest hot spots with Sina Weibo contest; Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events.
Luxury Daily today - Hermès creates origami app to accompany print magazine;
Maintain local relationships in frenzy of obtaining new customers, urges Cartier exec.
Luxury daily today – SK-II promotes pop-up skincare studio via geo-targeted mobile ad; Top 10 luxury branding efforts of Q1.