Pizza Hut is hoping to repeat its last year’s Super Bowl results, a record-breaking sales day, by providing fans with a ready-made bracket on mobile to make the game more interesting.
Articles Tagged ‘Advertising’
Marsh Supermarkets is giving its customers a unique spin on the standard rewards-earning with a new mobile application that gifts users real money to use at the store in reward for viewing in-app ads.
It is no longer sufficient to just count more ad placements. A wider, holistic monetization approach is required here, with some greater focus on cross-channel expansion, mobile strategy, native ads and offline marketing channels.
Luxury Daily today – Marketers that dive into UGC, data will win out: Brand Networks; Brands are the ultimate navigation device in a fragmented world.
Luxury Daily today – Tag Heuer combines luxury materials, innovative technology for Connected timepiece; Newly minted super rich leaking into accessible luxury: BCG.
The event boasts 186 speakers for 68 sessions under the overarching theme of “Shift, experience, reimagine.”
Luxury Daily today – Kenzo, H&M express brand motifs in emoji-form as capsule debut nears; Luxury market to see 4pc compound annual growth revenue increase by 2020.
As advertising strategies continue to adjust to the digital age, many marketers fear that an obsessive focus on data is having unintended consequences.
Luxury Daily today – Moët & Chandon explores US cities for limited-edition bottle program; Tag Heuer vies for attention of millions as China launches Mars mission.
Luxury Daily – Gucci ingrains brand symbols into consumer lexicon via in-app game; Can Neiman Marcus recover from delayed IPO and diminished revenue?