Articles Tagged ‘Advertising’


Krug ID app creates mobile reference network for Champagne lovers – Luxury Daily

April 18, 2014

Luxury Daily today – Krug ID app creates mobile reference network for Champagne lovers; Bespoke experiential marketing still best way to target ultra-wealthy: report.

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BMW encourages Pandora listeners to build an i3 model – Luxury Daily

April 17, 2014

Luxury Daily today – BMW encourages Pandora listeners to build an i3 model; Tod’s diverges from conservative aesthetic for iconic shoe campaign.

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Brands begin to register .luxury domain names – Luxury Daily

April 16, 2014

Luxury daily today – Brands begin to register .luxury domain names; Saks promotes range of footwear with varied Vogue mobile effort.

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Pucci encourages scarf selfies with camera app – Luxury Daily

April 15, 2014

Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.

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Lexus places chief engineer on the tweet seat for NX debut – Luxury Daily

April 14, 2014

Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.

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Saks highlights individual brands with set of mobile ads

April 10, 2014

Department store chain Saks Fifth Avenue is targeting affluent readers of the New York Times mobile Web site with a series of ads showing its range of brands and products.

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Ralph Lauren egg proves most popular in Fabergé hunt – Luxury Daily

April 10, 2014

Luxury Daily today – Ralph Lauren egg proves most popular in Fabergé hunt; Lancôme uses banner ads and pop-ups to catch consumer attention.

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Mandarin Oriental looks for guest hot spots with Sina Weibo contest – Luxury Daily

April 9, 2014

Luxury Daily today - Mandarin Oriental looks for guest hot spots with Sina Weibo contest; Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events.

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Hermès creates origami app to accompany print magazine – Luxury Daily

April 8, 2014

Luxury Daily today - Hermès creates origami app to accompany print magazine;
Maintain local relationships in frenzy of obtaining new customers, urges Cartier exec.

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SK-II promotes pop-up skincare studio via geo-targeted mobile ad – Luxury Daily

April 7, 2014

Luxury daily today – SK-II promotes pop-up skincare studio via geo-targeted mobile ad; Top 10 luxury branding efforts of Q1.

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