Luxury Daily today – Interest in auto-related wearables remains tepid: report; Emotions drive purchase decisions, not logic: Forrester.
Articles Tagged ‘Advertising’
Luxury Daily today – Dior relies on mobile to include global consumers at Esprit Dior exhibits; Globalization strategies fall short on execution: BCG.
Luxury Daily today – Chloé vets handbag design with consumer persona in mobile ad; Real-time strategies essential element of retail rehaul: report.
Luxury Daily today – High luxury watchmakers unmoved by smart field: report; Yoox CEO: Net-A-Porter merger is a game-changing combination.
Luxury Daily today – Four Seasons makes up lost mobile ground through global app; Versace CEO: Internet investment more important than Chinese market sales.
Luxury Daily today – Lexus unites racing, lifestyle aspects of brand through Webisodes; Ecommerce to account for 18pc of luxury sales by 2025: McKinsey.
Luxury Daily today – 42pc of consumers have never shopped on mobile: report; Luxury is now entering a “decade of change,” says Deloitte exec.
Luxury Daily today – Burberry prompts Father’s Day gifting via mobile ad; Retail’s future will be defined by memories, creation centers and city-based markets: FIT.
Luxury Daily today – Neiman Marcus, Nordstrom launch Pinterest commerce to capture impulse sales; How should luxury brands navigate advertising controversies?
Luxury Daily today – Cartier invites The Cut readers to unlock their gemstones; Alibaba refines authentication practices in face of Kering counterfeit lawsuit.