Luxury Daily today – Shopper marketing influences long-term behavior in digital age; Omega shows off Olympian craftsmanship with educational microsite.
Articles Tagged ‘Advertising’
Luxury Daily today – Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy; Gucci enlivens Ace sneaker through conceptual camerawork.
Luxury Daily today – Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.
Luxury Daily today – Bulgari to safeguard consumers’ data in Swiss bunker via app; Since announcing presidential candidacy, “Trump premium” has vanished.
Luxury Daily today – La Mer pairs with Pinterest for summer skincare exclusives; China’s luxury goods increase in price as affluent classes swell.
Luxury Daily today – Louis Vuitton returns to roots for luxury luggage line; Chanel packages power of femininity in crimson cosmetics.
Luxury Daily today – Medium aquamarine and palaces, not people, boost Instagram engagement: report; What impact will Brexit have on the UK’s luxury brands?
Luxury Daily today – Understanding social media can help marketers develop versatile creative: Facebook; Top 10 luxury retail efforts of H1.
Luxury Daily today – Gen Z lacks brand loyalty, seeks social engagement, open to loyalty programs; Brioni pops up at Dover Street Market to showcase new attitude.
Luxury Daily today – Dior shares a day in the life of an ambassador in mini documentary; How will Burberry’s changing leadership impact the brand?