American Eagle Outfitters Inc. has launched a mobile commerce program to drive sales of its clothing and accessories targeting teens and twenty-somethings with Web-enabled handsets.

Domino’s Pizza is driving traffic to its newly optimized mobile Web site with mobile advertising and seeing a surge in revenue from its mobile commerce platform.

In its first taste of the channel, Skyy Vodka is using mobile to get vodka enthusiasts to interact with the brand.

Commerce over mobile devices, such as iPhones, is booming in the United States, according to Luke Knowles, founder of Coupon Sherpa and FreeShipping.org.

Reebok has launched the very first shoe customization application, allowing users to customize and buy their uniquely designed trainers right from their mobile phones.

Scanbuy has partnered with Avery Dennison, a provider of ticket/label solutions for the apparel industry. EZcodes will now be placed on retail tags that can immediately connect to mobile content like photos of complimentary items, sales offers from retailers and promotions.

Fast food chain Arby’s ran a mobile campaign to promote its new sandwich, the Roastburger.

Starwood Hotels & Resorts has gone mobile to extend the value of its online services to business travelers who are Preferred Starwood Guests.

QVC Inc. is extending its operations from television and the Internet to mobile with the launch of a text ordering system.

Eyeing more business, Marriott International Inc. is letting travelers reserve hotel rooms using their mobile phone.