Banks and retailers need to deliver exceptionally strong mobile Web experiences across the mobile platforms used most by their customers, according to Gomez.

The Popcorn Factory is offering consumers tasty treats via a new mobile-optimized commerce site, with iPhone, BlackBerry and Android applications to be released soon.

Express has taken the term mobile retail to the next level with a new shopping application that serves users relevant offers based on their location.

Automotive service organization AAA is driving foot traffic to the locations of its retail partners via a loyalty-focused Android application.

1-800-Flowers has incorporated with Firethorn’s Swagg mobile application to offer consumers gift cards and loyalty programs from their mobile devices.

Mobile bar code provider Scanbuy tapped Mike Wehrs, former chief of the MMA, to succeed four-year company veteran Jonathan Bulkeley as interim CEO.

Pharmacy giant CVS Caremark has launched the Caremark.com iPhone application to let plan members manage and pay for their prescriptions using their mobile devices.

Best Buy Mobile has announced the relaunch of its site that now includes online purchasing and instant shipping.

Skincare giant Perricone MD has extended its online business with a new mobile site designed to reach shoppers while on the go.

Retailers need to invest in mobile to drive sales and marketing initiatives, according to Tobe, an international fashion and retail authority.