Retailers that heavily invest in loyalty and neglect to create compelling mobile and online shopping features are missing the mark meeting in-store shoppers’ needs, according to a new report from Acquity Group.
Articles Tagged ‘Acquity Group’
With better targeting and integration into multichannel marketing plans, retailers including Sears and Kmart are making location-based mobile coupons a more intricate part of their media mixes this holiday season.
Mobile loyalty and mobile payments offerings are often two separate strategies, but it is becoming increasingly apparent that each needs the other in order to provide a strong user experience that will support wider adoption.
Retailers such as Walmart are tapping into mobile’s always-on nature this holiday season with channel-specific promotions to fill the lulls in holiday shopping. However, marketers need to dig deeper into tailored product recommendations that will drive last-minute sales.
While leading retailers are doing a good job of embracing basic mobile offerings, far fewer offer up-and-coming in-store mobile experiences such as mobile payments and augmented reality, according to new study from Acquity Group.
Macy’s is enhancing its iPhone mobile application to help customers browse and shop for Black Friday specials specific to their local store.
Although less than half of the top 300 retailers surveyed have both a mobile application and site, it is a 161 percent year-over-year increase, according to a new study from Acquity Group.
How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?
Kohl’s is running a time-sensitive campaign to reward consumers who shop in-store, online and through mobile.
Mobile has played a big role in back-to-school initiatives over the past few years. However, having a single-strategy approach is no longer enough.