Articles Tagged ‘Acquity Group’


Retailers overemphasize loyalty in creating compelling mobile experiences: report

October 18, 2013

Retailers that heavily invest in loyalty and neglect to create compelling mobile and online shopping features are missing the mark meeting in-store shoppers’ needs, according to a new report from Acquity Group.

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Location-based mobile coupons take center stage for holiday loyalty-building

September 23, 2013

With better targeting and integration into multichannel marketing plans, retailers including Sears and Kmart are making location-based mobile coupons a more intricate part of their media mixes this holiday season.

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Is mobile loyalty working?

December 20, 2012

Mobile loyalty and mobile payments offerings are often two separate strategies, but it is becoming increasingly apparent that each needs the other in order to provide a strong user experience that will support wider adoption.

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Personalization fuels mobile-specific promotions this year

December 19, 2012

Retailers such as Walmart are tapping into mobile’s always-on nature this holiday season with channel-specific promotions to fill the lulls in holiday shopping. However, marketers need to dig deeper into tailored product recommendations that will drive last-minute sales.

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Retailers slow to adopt up-and-coming mobile experiences: report

December 6, 2012

While leading retailers are doing a good job of embracing basic mobile offerings, far fewer offer up-and-coming in-store mobile experiences such as mobile payments and augmented reality, according to new study from Acquity Group.

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Macy’s makes mobile integral part of Black Friday strategy to drive in-store sales

November 6, 2012

Macy’s is enhancing its iPhone mobile application to help customers browse and shop for Black Friday specials specific to their local store.

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47 percent of top retailers have a mobile site and app: study

October 19, 2012

Although less than half of the top 300 retailers surveyed have both a mobile application and site, it is a 161 percent year-over-year increase, according to a new study from Acquity Group.

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Transitional marketing and the connected screen

October 1, 2012

How do we address a fundamental shift from a technology-centric marketing model to one of experience-centricity?

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Kohl’s drives back-to-school shopping via mobile initiative

August 21, 2012

Kohl’s is running a time-sensitive campaign to reward consumers who shop in-store, online and through mobile.

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Mobile is key driver in back-to-school retail success

August 2, 2012

Mobile has played a big role in back-to-school initiatives over the past few years. However, having a single-strategy approach is no longer enough.

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