Articles Tagged ‘Abdrew Aviza’

Starbucks leads the charge for Twitter-enabled mobile commerce

October 29, 2013

LITCHFIELD PARK, AZ –A Twitter executive at the Mobile Shopping Fall Summit dished about the social giant’s first stab at mobile commerce with Starbucks as one of the initial retailers using a tweet-to-buy program that integrates tightly with the coffee chain’s popular mobile loyalty program.

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