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Articles Tagged ‘5th Finger’


Jos. A. Bank Black Friday mobile traffic spikes 3,000pc

December 19, 2011

Jos. A. Bank saw mobile traffic increase 3,000 percent on Black Friday compared to its daily traffic.


3 mistakes to avoid when planning holiday 2011 campaigns

July 14, 2011

As this year’s holiday season approaches I thought I would share some valuable make-it-or-break-it lessons from my decade of experience.

Capturing the back-to-school mobile shopper

July 1, 2011

Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.

Jos. A. Bank mobile strategy focused more on relationships than mcommerce

April 25, 2011

Staying true to its multichannel retail support strategy, Jos. A. Bank Clothiers has rolled out an iPhone application and a mobile Web destination to engage with customers in-store.

It’s time for bricks-and-mobile

March 15, 2011

There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.

Mobile commerce to give way to mobile-enabled commerce?

January 25, 2011

Even five-plus years out, no analyst suspects that more than 1 percent of retail revenue will be bought through the phone. The sweet spot for mobile commerce is low-price-point, low-consideration items.

Three reasons why Google’s Android is succeeding

December 9, 2010

The release of the Samsung’s Galaxy tablet and Sony’s Google TV are heralding in a new era in the mobile ecosystem – the Android Age.

Victoria’s Secret runs mobile campaign for new Chicago store

October 21, 2009

As part of a stealth push begun earlier this year nationwide, lingerie giant Victoria’s Secret is now running a mobile campaign to drive traffic to a new store opening this week in Chicago.

Sunglass Hut launches mobile campaign

August 19, 2009

Sunglass retailer Sunglass Hut has launched a campaign in Australia that uses mobile coupons to drive traffic in-store.