Jos. A. Bank Black Friday mobile traffic spikes 3,000pc
December 19, 2011Jos. A. Bank saw mobile traffic increase 3,000 percent on Black Friday compared to its daily traffic.
Jos. A. Bank saw mobile traffic increase 3,000 percent on Black Friday compared to its daily traffic.
As this year’s holiday season approaches I thought I would share some valuable make-it-or-break-it lessons from my decade of experience.
Roughly 50 percent of homes nationwide will have a child returning to school in September, spending an average $400-plus in apparel, backpacks and electronics – generating $50 billion in sales.
Staying true to its multichannel retail support strategy, Jos. A. Bank Clothiers has rolled out an iPhone application and a mobile Web destination to engage with customers in-store.
There is an exciting new retail revenue driver emerging in mobile: “bricks-and-mobile,” a clever term to describe the innovative in-store mobile marketing opportunity opening up to retailers this year.
Even five-plus years out, no analyst suspects that more than 1 percent of retail revenue will be bought through the phone. The sweet spot for mobile commerce is low-price-point, low-consideration items.
The release of the Samsung’s Galaxy tablet and Sony’s Google TV are heralding in a new era in the mobile ecosystem – the Android Age.
As part of a stealth push begun earlier this year nationwide, lingerie giant Victoria’s Secret is now running a mobile campaign to drive traffic to a new store opening this week in Chicago.
Sunglass retailer Sunglass Hut has launched a campaign in Australia that uses mobile coupons to drive traffic in-store.