The Austrian Postal Service has brought Christmas cheer to Austrian households by sending Advent calendars filled with exclusive prizes and promotions from brands accessible via mobile bar codes.

A recent poll by Scanbuy on Twitter and Facebook proves the influence that mobile bar codes are having for retail outlets trying to improve the customer shopping experience.

Canadian broadcaster Global Television is interacting directly with viewers via smartphones and enabling mobile commerce through an on-screen mobile bar code campaign.

Best Buy has taken third place in the 2010 Mobile Retailer of the Year awards due to its all-round excellence in mobile marketing and commerce, offering a strategy that is worthy of emulation.

Gold’s Gym, Ford and the Washington Metro are using “Scan with ShopSavvy” to increase awareness and trial of QR codes to inform consumers about their products and services.

Camera manufacturer and digital-imaging giant Canon U.S.A. is engaging shoppers throughout North America with a multifaceted mobile marketing program.

HSBC, official banking partner of Wimbledon, has launched a campaign targeting tennis fans in New York with print ads featuring mobile QR codes.

Augme Technologies expanded its marketing agreement with Graphic Packaging International to provide services for the mobile redemption of 2D bar codes.

NeoMedia Technologies Inc. and Renu Mobile have reached an agreement to include NeoMedia’s 2D bar codes as part of Renu Mobile’s end-to-end mobile campaign management services.

Mobile bar code payment systems are revolutionizing the way people donate to charitable causes, and the University of Ottawa Heart Institute is case in point.