Articles Tagged ‘2D bar codes’


86pc of marketers plan to use 2D bar codes: Study

January 13, 2012

Half of marketers are already using 2D bar codes as part of their overall marketing strategy and 86 percent plan to use the technology in the future, according to a new report from Scanbuy Inc.

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Five ways to ruin a 2D bar code campaign and how to fix it

September 7, 2011

As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.

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ShopSavvy mobile shopping assistant app exceeds 16M installs

April 12, 2011

ShopSavvy claims that its mobile shopping assistant application has surpassed 16 million installations and 8 million active users across multiple smartphone platforms.

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Worldwide camera phone sales to exceed 1B this year: report

April 7, 2011

Camera phone sales will exceed 1 billion units worldwide for the first time in 2011, according to Strategy Analytics, which opens up many opportunities for marketers and retailers.

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Atlantic Records taps eBay’s RedLaser to drive pre-sales of Lupe Fiasco album

March 11, 2011

RedLaser partnered with Atlantic Records music artist Lupe Fiasco to promote his new album “Lasers” and drive pre-order sales by encouraging fans to scan a QR code.

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ShopSavvy upgrades Android bar code scanning app with deals

January 26, 2011

ShopSavvy Inc. has launched a new version of its Android shopping application featuring crowd-sourced bargains and streaming deals.

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Mobile bar code scanning has become mainstream: survey

January 20, 2011

Mobile bar code scanning applications have been used by 28 percent of smartphone owners, according to the third-quarter 2010 Smartphone Intelligence survey by Kantar Media’s Compete.

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Hype versus reality in mobile

January 13, 2011

With the rise of mobile usage comes the flood of mobile marketing firms peddling their services and proclaiming they alone are the next big thing. But how much of this is legit, and how much of this is modern day snake oil?

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Mobile bar code usage grows 1,600 percent in 2010: Scanbuy

January 11, 2011

Mobile bar code scanning experienced continued rapid growth in the fourth quarter of 2010, reflecting increased adoption of smartphones for every-day activities such as shopping, product information and Web usage.

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US leads the world in mobile bar code usage: 3GVision

January 10, 2011

For the first time, the United States has become the largest country in terms of absolute number of mobile bar code scans, according to 3GVision.

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