Half of marketers are already using 2D bar codes as part of their overall marketing strategy and 86 percent plan to use the technology in the future, according to a new report from Scanbuy Inc.
As 2D bar code campaigns become more popular, many companies are failing to follow the golden rules of implementing mobile codes, leaving consumers frustrated and confused. These are five pitfalls to avoid.
ShopSavvy claims that its mobile shopping assistant application has surpassed 16 million installations and 8 million active users across multiple smartphone platforms.
Camera phone sales will exceed 1 billion units worldwide for the first time in 2011, according to Strategy Analytics, which opens up many opportunities for marketers and retailers.
RedLaser partnered with Atlantic Records music artist Lupe Fiasco to promote his new album “Lasers” and drive pre-order sales by encouraging fans to scan a QR code.
ShopSavvy Inc. has launched a new version of its Android shopping application featuring crowd-sourced bargains and streaming deals.
Mobile bar code scanning applications have been used by 28 percent of smartphone owners, according to the third-quarter 2010 Smartphone Intelligence survey by Kantar Media’s Compete.
With the rise of mobile usage comes the flood of mobile marketing firms peddling their services and proclaiming they alone are the next big thing. But how much of this is legit, and how much of this is modern day snake oil?
Mobile bar code scanning experienced continued rapid growth in the fourth quarter of 2010, reflecting increased adoption of smartphones for every-day activities such as shopping, product information and Web usage.
For the first time, the United States has become the largest country in terms of absolute number of mobile bar code scans, according to 3GVision.
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May 21, 2013