Tag Heuer targets affluent travelers with QR codes in airline mag
Swiss watchmaker Tag Heuer is targeting wealthy travelers by incorporating QR codes into print ads that feature the opening of its new boutique in Las Vegas.
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Links of London discusses strategy behind top-performing multichannel campaign
British jeweler and watchmaker Links of London launched a multichannel treasure hunt to increase brand awareness and push products, resulting in one of its most successful campaigns.
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Does Gilt Taste conform to the brand’s luxury image?
Online retailer Gilt Groupe has recently launched Gilt Taste, a food and recipe site, but some experts are wondering whether or not this new addition adds value to the Gilt name.
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Burberry, Gucci, Harry Winston and Brazil – News briefs
Today in luxury marketing – Burberry profits more than double in fiscal year; Gucci to launch eco-friendly eyewear; Brazil on way to driving luxury growth, execs say; Harry Winston to expand number of stores to 50.
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3 core elements of mobile advertising campaigns
It has been surprising to see the snail’s pace at which the advertising industry has delivered innovation and new ideas for how to best reach the burgeoning mobile audience.
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