Tag Heuer taps mobile for interactive ad experience in Vanity Fair
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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How to prepare for the future of shopping: NRF speaker
NEW YORK – Luxury brands that wish to engage the consumer of tomorrow need to begin developing a strong, consistent brand presence on all platforms today, according to a presentation at NRF’s 101st Annual Convention & Expo.
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Luxury marketers dramatically drop site loading times: study
Luxury marketers such as Rolls-Royce, Jaguar, Prada and Gucci have dramatically decreased the loading times on their Web pages in the fourth quarter of 2011, positioning themselves as tech-savvy and making themselves more available to consumers.
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Mercedes spreads reach of video content through Web, TV tie-ins
Mercedes-Benz still relies on the power of video to promote new vehicle features and brand partnerships, but the German automaker has recently been using the Web to further the reach of its branded video content.
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Mandarin Oriental encourages romantic getaways with Valentine’s Day packages
Luxury hotel group Mandarin Oriental is looking to increase its mid-winter bookings at its New York locations with the debut of several Valentine’s Day packages aimed at creating romantic experiences.
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Ralph Lauren: Mobile bridges online commerce with in-store experiences
NEW YORK – Ralph Lauren has used mobile as a way to bridge online commerce with in-store experiences, allowing the luxury brand to pave the way with today’s modern and affluent consumers, according to a company executive at the NRF 101st Annual Convention & Expo.
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Burberry, Lanvin, Roberto Cavalli and Richemont – News briefs
Today in luxury marketing – Burberry sales jump as luxury maker navigates tough economy; Lanvin petite’s precious winter video; Roberto Cavalli, Franck Muller team for watch line; The rich keep spending.
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Why retailers should buckle up for mobile commerce
Retailers are still learning, however, that mobile technology should augment the traditional shopping experience – not replace it.
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