London Luxury Quarter boasts strongest retail sales in Western Europe: report
London is home to more luxury retailers than any other European city, making the capital of the United Kingdom attractive for brands looking to cement a bricks-and-mortar presence in a strong market.
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Tag Heuer puts horologists in driver’s seat via NYT VR app content
Swiss watchmaker Tag Heuer is crafting a legend with the help of the New York Times’ virtual reality mobile application.
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Sense of purpose, personal fulfillment rank as top reasons for philanthropy
Personal fulfillment is the number one reason ultra-high-net-worth individuals indulge in philanthropy, according to a new survey by Wealth-X.
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YSL Beauty exudes magnetism, confidence in men’s fragrance effort
YSL Beauty is embodying the pillars of modern masculinity with the release of L’Homme Ultime, a new cologne for men.
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Land Rover teams with Prince of Wales to spearhead country life growth
British automaker Land Rover is concocting a CSR initiative to conserve the environment with the help of British royalty.
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Marketers value location-based ads, but in-store experience is lacking: Forbes exec
NEW YORK – A Forbes executive at the Mobile Marketing Association’s Mobile Location Leadership Forum March 24 predicted that location-based ads will eventually make up 40 percent of ad spend and the number of location-aware applications will triple by 2019.
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Roche Bobois taps artists to rethink iconic piece for charity
French home furnishings maker Roche Bobois is reinterpreting its Mah Jong sofa with the help of eight artists.
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Mandarin Oriental Macau takes families to prehistoric time
Mandarin Oriental, Macau is indulging the curiosity of its youngest clients with its latest family package.
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Top 5 brand moments from last week
While the luxury industry still has plenty of room for forward-thinking and innovative growth, marketers continues to create interesting and resourceful ways to entice consumer sentiment.
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Moynat, Audemars Piguet, Printemps and Harper’s Bazaar – Live news
Luxury Daily’s live news from March 25 – Moynat opens first New York boutique; Audemars Piguet expresses passage of time through Art Basel collaboration; Printemps ushers in spring with floral selfies; Estée Lauder, Saks join forces to find beauty at all ages.
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Baselworld, Tmall, fashion tourism and luxury suites – News briefs
Today in luxury marketing – Baselworld: How the ultra high-net-worth shop; Tmall teams with Mei.com for Luxury Channel; Is fashion ready for the experience economy?; Are luxury suites worth the splurge? Hotels are banking on it.
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Marketing campaigns for a device-centered future
The mere dawn of digital did not fix everything in terms of finding the right audience.
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