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Tag Heuer puts horologists in driver’s seat via NYT VR app content – Luxury Daily

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March 28, 2016

Promotional image for Tag Heuer content on NYT VR

Promotional image for Tag Heuer content on NYT VR

London Luxury Quarter boasts strongest retail sales in Western Europe: report
London is home to more luxury retailers than any other European city, making the capital of the United Kingdom attractive for brands looking to cement a bricks-and-mortar presence in a strong market.
Click here to read the entire article on Luxury Daily

Tag Heuer puts horologists in driver’s seat via NYT VR app content
Swiss watchmaker Tag Heuer is crafting a legend with the help of the New York Times’ virtual reality mobile application.
Click here to read the entire article on Luxury Daily

Sense of purpose, personal fulfillment rank as top reasons for philanthropy
Personal fulfillment is the number one reason ultra-high-net-worth individuals indulge in philanthropy, according to a new survey by Wealth-X.
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YSL Beauty exudes magnetism, confidence in men’s fragrance effort
YSL Beauty is embodying the pillars of modern masculinity with the release of L’Homme Ultime, a new cologne for men.
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Land Rover teams with Prince of Wales to spearhead country life growth
British automaker Land Rover is concocting a CSR initiative to conserve the environment with the help of British royalty.
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Marketers value location-based ads, but in-store experience is lacking: Forbes exec
NEW YORK – A Forbes executive at the Mobile Marketing Association’s Mobile Location Leadership Forum March 24 predicted that location-based ads will eventually make up 40 percent of ad spend and the number of location-aware applications will triple by 2019.
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Roche Bobois taps artists to rethink iconic piece for charity
French home furnishings maker Roche Bobois is reinterpreting its Mah Jong sofa with the help of eight artists.
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Mandarin Oriental Macau takes families to prehistoric time
Mandarin Oriental, Macau is indulging the curiosity of its youngest clients with its latest family package.
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Top 5 brand moments from last week
While the luxury industry still has plenty of room for forward-thinking and innovative growth, marketers continues to create interesting and resourceful ways to entice consumer sentiment.
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Moynat, Audemars Piguet, Printemps and Harper’s Bazaar – Live news
Luxury Daily’s live news from March 25 – Moynat opens first New York boutique; Audemars Piguet expresses passage of time through Art Basel collaboration; Printemps ushers in spring with floral selfies; Estée Lauder, Saks join forces to find beauty at all ages.
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Baselworld, Tmall, fashion tourism and luxury suites – News briefs
Today in luxury marketing – Baselworld: How the ultra high-net-worth shop; Tmall teams with Mei.com for Luxury Channel; Is fashion ready for the experience economy?; Are luxury suites worth the splurge? Hotels are banking on it.
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Marketing campaigns for a device-centered future
The mere dawn of digital did not fix everything in terms of finding the right audience.
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