Top 10 luxury branding efforts of Q3
Luxury marketers in the third quarter of 2013 sought to reinterpret their image to appeal to new, younger consumers, while not straying to the point of dismaying core consumer bases.
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40,000 identified sellers hawking counterfeit beauty and health products: study
Beauty and health product counterfeiters are using cunning tactics such as infringed product and factory images and manipulated feedback ratings to dupe consumers and jeopardize brand equity, according to a new study by anti-counterfeiting and brand protection agency OpSec Security.
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Tag Heuer promotes limited-edition watch via social gaming app
Swiss watchmaker Tag Heuer is expanding its social media outreach with a new application available on its Facebook page that is likely to attract the attention of tech-savvy, younger consumers while promoting the limited-edition Tag Heuer Aquaracer Glacier Express timepiece.
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Rolls-Royce riding atop Asian demand for bespoke models
Rolls-Royce Motor Cars continues to observe strong sales numbers in Asia where the percentage of ultra-high-net-worth individuals is growing.
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Luxury marketers enhance editorial content in October WSJ. magazine
Luxury marketers such as Chanel, Giorgio Armani and Hermès are pushing jewelry and accessories lines in Wall Street Journal magazine’s inaugural “Fashion Resort & Winter Travel” October issue to complement the publication’s fashion-focused content and elevate the reader’s experience.
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Starwood rotates vast portfolio on SPG flash travel site
Starwood Hotels & Resorts Worldwide is looking to increase loyalty among Starwood Preferred Guest members with its SPG Hot Escapes flash sale travel site that features exclusive offers with a minimum of 20 percent savings.
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Neiman Marcus, Bentley, LVMH and luxury man purse – News briefs
Today in luxury marketing – Neiman Marcus to roll out new delivery options, mobile app; Judge says “Bentley Car Kits” infringe on luxury company’s trademark; LVMH denies a deal is done with Nicolas Ghesquière for Louis Vuitton; Do not laugh at the “man purse”—it is now a $9B luxury business.
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Advertisers should consider audio mobile ads and premium experiences
With the recent celebration of the success of Facebook Mobile News Feed Ads, much optimism has been spread about the opportunities for mobile publishers and developers to finally crawl their way out of the mobile advertising abyss.
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