Dior grants inside look at creative transition to highlight unchanging savoir faire
French couture house Christian Dior is taking consumers behind-the-scenes of its atelier, using documentary-style content to acquaint its community with its inner workings under newly installed creative director Maria Grazia Chiuri.
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Luxury Daily transitions Feb. 27 to paid-subscription model
As part of Luxury Daily’s evolution to a paid-subscription model starting Feb. 27, we ask for your support to an institution designed to be your eyes and ears in a fast-evolving luxury business.
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Maryland boasts greatest density of millionaires among US states
The population of United States households with $1 million or more in investable assets grew 4 percent last year, according to new research from Phoenix Marketing international.
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Save the Date: Luxury Roundtable: Engaging Gens X, Y & Z conference New York May 3
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
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Rolex builds anticipation for Oscars with timepiece narrative
Swiss watchmaker Rolex is celebrating the role its timepieces have played in cinematic storytelling by aligning with the 89th Academy Awards.
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1 Hotels emphasizes importance of sustainability with expansion
Starwood Capital Group is investing further in sustainability with its ecofriendly 1 Hotel brand opening a new location in Brooklyn, NY, reflecting the luxury hospitality industry’s move toward reducing environmental impact.
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Tag Heuer opens ecommerce flagship on Tmall.com in Chinese youth bid
LVMH-owned watchmaker Tag Heuer is increasing its ecommerce footprint in China through a partnership with Alibaba Group’s Tmall.com.
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Lincoln sees direct results from campaign tapping blues singer
U.S. auto manufacturer Lincoln Motor Company has exhibited how television spots during major events are still extremely powerful with a 28 percent increase in vehicle interest during Grammy positioning on Feb. 12.
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Luxury Daily will not publish on Monday, Feb. 20
Luxury Daily will not publish on Monday, Feb. 20, in observance of Presidents’ Day. We will resume publication on Tuesday, Feb. 21.
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Sale: Luxury Daily’s State of Luxury 2017: The Insider View
Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.
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Versace, Ralph Lauren, Audi and Marriott International – Live news
Luxury Daily’s live news from Feb. 16 – American Crime Story names final Versace cast; Ralph Lauren’s leadership evolution continues with two new hires; Audi to be title sponsor of Washington’s state-of-the-art stadium; Marriott sees profit increase, 6,000th property added after Starwood acquisition.
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Neuroscience, Airbnb, Cartier and Toll Brothers – News briefs
Today in luxury marketing – Rich people literally see the world differently; Airbnb is officially getting into the luxury vacation home business; Cartier makes major retail push on WeChat; Toll Brothers to pay New York-condo taxes to attract buyers.
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Top 3 technologies revolutionizing ecommerce
Staying up to date with rapidly evolving technologies in the ecommerce and marketing industries can be a daunting task. With a slew of new technologies out there, it is also not easy to pinpoint which ones are worth the venture.
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