Can China rescue economies of Russia, Brazil?
As Russia remains marooned in the West and Brazil’s economy enters intensifying turbulence, China is lending a hand, further flexing its diplomatic might.
Click here to read the entire article

Mobile Research Summit 2015 New York June 18: IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen, Boston Retail
Registration is open for the second annual Mobile Research Summit: Data & Insights 2015 on Thursday, June 18 featuring analyst speakers from IDC, Deloitte, Javelin, Euromonitor, BIA/Kelsey, Nielsen and Boston Retail Partners. Must-attend event for retailers, brands, financial services firms, marketers, ad agencies and publishers. Bonus: State of Mobile Commerce 2015-16 special report valued at $995 – free to all registered paid attendees.
Click here to read the entire article

Kering encourages environmental accountability with open-source methodology
French conglomerate Kering is looking to drive awareness and progress within its own organization—and more widely—with the creation of a new methodology that uses financial terminology to measure environmental impact.
Click here to read the entire article

Dior takes consumers behind-the-scenes at Cannes Film Festival
French fashion house Christian Dior is taking consumers behind-the-scenes at Cannes Film Festival with a video series set in the Dior suite at the Hotel Majestic.
Click here to read the entire article

Tag Heuer live broadcasts tennis match to reach wider audience
Swiss watchmaker Tag Heuer is using the latest live-streaming technology to share fun and exciting events with its followers.
Click here to read the entire article

Printemps pays homage to iconic scents with olfactory events
French department store chain Printemps is celebrating its 150-year heritage of honoring fragrances with a series of in-store events.
Click here to read the entire article

The enduring impact of auto anniversary efforts
Automakers regularly tout anniversaries of many kinds as a way to unite loyalists and generate interest in certain models.
Click here to read the entire article

Shangri-La supports small businesses with travel program
Hotel company Shangri-La is turning toward small- and medium-sized businesses with a new program that eases the hassle of business travel.
Click here to read the entire article

Mercedes braves the wild in new Jurassic Park film
German automaker Mercedes-Benz is sharing the spotlight of the highly anticipated summer blockbuster “Jurassic World.”
Click here to read the entire article

Estée Lauder, Dolce & Gabbana, Schiaparelli and Fortnum & Mason – Live news
Luxury Daily’s live news from May 19 – Estée Lauder cooks up nostalgia using founder’s recipe; Dolce & Gabbana beautifies streets of Milan in branded rickshaw; Schiaparelli explores human form with help from Pascal and Pascaline; Fortnum & Mason encourages feedback on Web site updates.
Click here to read the entire article

Swarovski, Aston Martin, Alexander McQueen and global fashion – News briefs
Today in luxury marketing – Peter Pilotto wins inaugural Swarovski Collective Prize; Aston Martin CEO says Alabama “obvious choice” for US plant; Lee Alexander McQueen’s sister opens up about her ex-husband abusing the late designer; Does fashion need a global council?
Click here to read the entire article

3 ways mobile ad strategies can go native
Native ads in apps and on mobile sites typically see two- to five-times greater engagement than traditional banner ads, presenting a huge opportunity for mobile advertisers. However, agencies have not yet migrated to native on mobile as they have with desktop.
Click here to read the entire article