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Tag Heuer breaks mobile bar code effort with major media buys – Luxury Daily

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November 12, 2010

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Tag Heuer breaks mobile bar code effort with major media buys
Fine watchmaker Tag Heuer has integrated QR codes into ad buys with publications such as The Wall Street Journal, USA Today and Glamour magazine.
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Has Ralph Lauren redefined out-of-home advertising?
Ralph Lauren foretold the future of out-of-home advertising when it executed a massive, multisensory spectacle at its flagship New York and London locations earlier this week.
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Dior sponsors W magazine’s online Fashion on Film experience
French fashion house Christian Dior has partnered with Conde Nast’s W for a sponsorship of the magazine’s online interactive Fashion on Film festival.
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Estee Lauder, Tiffany & Co. ads prove iPad is canvas for engagement
Top-notch brands such as Tiffany & Co. and Estee Lauder are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.
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Marc Jacobs, Givenchy and mobile bar codes – News briefs
Today in luxury marketing – Monopoly by Marc Jacobs; Givenchy sues BCBG for knocking off their handbags; Fashion designer Rachel Roy leverages mobile barcodes.
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Seeking nominations for Luxury Marketer of the Year

Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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What should the mobile database record?
As marketers consider the future of their databases, they have to think about mobile customers, just as much as they do social customers.
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