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Is the tide shifting away from Google’s Android? – Mobile Marketer

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July 3, 2012

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Is the tide shifting away from Google’s Android?
Apple has won an injunction banning sales of the Samsung Galaxy Nexus in the United States, a development that could have significant implications for the smartphone landscape if the filing holds up under appeal.
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Taco Bell banks on mobile advertising to drive in-store foot traffic
Fast food chain Taco Bell is expanding its mobile reach with a new mobile advertising campaign that encourages users to learn more about a new, limited-time-only product.
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Showtime promotes new season of shows via Pandora takeover
Showtime is encouraging consumers to watch the new season of “Weeds” and “Episodes” via an advertising sponsorship with Pandora.

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Jumptap fills the coffers to take advantage of growing mobile ad market
In a reflection of the growing importance of being able to deliver mobile advertising that is targeted, Jumptap has raised $27.5 million in financing to help it drive further growth and prepare for an initial public offering.
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Dior continues fragrance push in summer-focused app – Luxury Daily
Luxury Daily today – Dior continues fragrance push in summer-focused app; Top 10 luxury brand social videos of Q2.
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Updating the relationship between viewers, brands and broadcasters
You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free.
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